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Beyonce: How Did Digital Distribution Affect The Traditional Marketing Channel

943 Words4 Pages

Group 7
Felicia Firman
Jan Krekel
Natasha Johannes
Roger Tsang
Vinthoaviano Vebrusharlakhi
Beyonce:
How did digital distribution affect the traditional marketing channels?
According to Statista, in 2014 digital distributions made up 71 percent of the overall music sales in the United States. Digital downloads have made listening to music more convenient and enjoyable. Users can easily purchase a song or album from the convenience of their home. Users no longer have go to a brick-and-mortar store to purchase albums. Digital downloads allow users to pick and choose the songs that they want to want to download.
Platforms such as iTunes have a massive range of music to hear and buy. These platforms allow users to easily search the songs or albums …show more content…

music revenues, while streaming contributed 27 percent. The major players in the paid downloads industry are iTunes, Amazon
Music and Google Play, with 52%, 19% and 11% respectively. Paid downloads account a great percentage of the music industry revenue as users see the convenience. Users can simply purchase songs or albums and it will automatically be in their devices. The major players in the streaming sites industry are Spotify and Apple Music, with 44% and 19% respectively. The other
39% is made up of smaller streaming sites such as Tidal and SoundCloud. These platforms allow users to share music and create playlist, mimicking the way users share manipulate the music collection. Other distribution channels include the artist to sell on their own websites. This type of distribution allows artist to take a greater share of the income derived from the sales.
Digital distribution has also impacted musicians tremendously in terms of connectivity.
Before the internet, musicians would record their songs, package it into an album, and sell their cassettes or cds through music stores nationwide. Moreover, to advertise, they would have

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