I've been reading some great books lately, and the most recent one by Genpo Roshi, "Big Mind, Big Heart" is groundbreaking.
I'd like to share the essence of this book and demonstrate how you can use the Big Mind process to take your business and marketing to the next level of success and fulfillment.
Yes, marketing and enlightenment. You knew I'd get to this sooner or later!
First of all, Genpo Roshi is a real live American born Zen Master and had been for many years before he discovered this process. He says that it's the biggest breakthrough in Zen thinking in 2,500 years. Quite a claim.
But like all brilliant things, it's stunningly simple.
Roshi asserts that we all are essentially a collection of personalities or voices, if you will.
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But to get word-of- mouth business you also need to communicate about your services with clarity, and demonstrate to your clients why it's a benefit if they direct their friends and associates your way.
It becomes what someone dubbed a "virtuous circle" where value is given and received and those who receive naturally share. Then you facilitate the sharing to make it easy for your clients.
Facilitator: Doesn't marketing one's professional services take a lot of time, effort and money? How can someone really make it work for them?
Big Mind Marketing: If you're committed to the value of your service, you'll find the time to communicate about it. Ever notice how someone who is authentically excited about what they are doing is naturally magnetic? Marketing isn't about pushing something down someone's throat. When you are speaking from Big Mind Marketing, it's less effort and takes less time.
Facilitator: How can your subscribers use the Big Mind Process to help them with their marketing?
Big Mind Marketing: Just like I've done here. Interview Big Mind Marketing. Ask him/her how to make it work. Don't think it out, just answer naturally. This interview only took a few minutes. It didn't come from the small manipulative mind or the scare mind or the fearful