ipl-logo

Bmtje1 Planning The Future

1616 Words7 Pages

Planning the Future at Galaxy
Assignment 2
Liza Dupree
BMGT 364 7981
April 23, 2017
Professor Merissa Beckwith Introduction Galaxy Toys is an organization that has been in business for many years and has created thousands of toy products that are geared toward children of all ages. George Jepson, Jr., CEO and Edward Mercury, CFO of Galaxy Toys have set long-term goals for the company to increase sales within two-and-a-half years. In January 2017, Galaxy Toys showed a three percent hike in sales since over a course of a year. Looking at this projective, the managers were concerned about whether the company will be able to meet the current goal of increasing sales by twenty-two percent. Also, within the timeframe of their long-term …show more content…

In order to increase sales, the company had options to produce two different toy lines that would help increase their sales. The Payload Nine toys fits well within their budget and would have no impact on the business. The MMTJE1 would cause the budget to increase and is costly. A SWOT analysis was performed and after viewing all options, the recommendation is to produce the MMTJE1 even though it is costly, but in the long run, it will develop Galaxy into an innovative organization as well as an environmentally friendly company.
References
Entreprenuer. (2006, September 20). Retrieved April 19, 2017, from 12 Benefits of Hiring Older Workers: https://www.entrepreneur.com/article/167500
Functional Organization. (n.d.). Retrieved April 19, 2017, from MSG Management Study Guide: http://www.managementstudyguide.com/functional_organization.htm
Goals vs. Objectives - What's the Difference? (2017). Retrieved April 21, 2017, from InvestorWords: http://www.investorwords.com/article/goals-vs-objectives.html
Mindtools. (n.d.). Retrieved April 13, 2017, from SWOT Analysis Worksheet: www.mindtools.com/pages/article/newTMC_05.htm
UMUC. (n.d.). Retrieved April 19, 2017, from Step 3: Part One: Read critically and analyze the following scenario:

Show More
Related

Should Carolina Pad's Financally Support Mummy Bloggers?

579 Words | 3 Pages

The company can invest in creatively designing and marketing its products. School kids are attractive to products that have thei foavrite movie stars and cartoon characters. Saleperson can can dress up like cartoon characters for promoting the products, this strategy has been very succesful for the toy industry and the company should try to adopt it.

Read More

Review Of Eric Schlosser's 'Your Trusted Friends'

405 Words | 2 Pages

In the piece, “Your Trusted Friends”, investigative journalist, Eric Schlosser, exposes how Walt Disney and Ray Kroc perfected the art of selling products to children. Schlosser begins the article with explaining that though Disney and Kroc were unsuccessful alone, both men knew how to motivate and find talent within their individual teams. Providing guidance and leadership, the two oversaw their separate corporations while relying on others to control the financial and creative details. Schlosser then writes that the men’s marketing efforts towards children were their most significant achievement. Their success in sales influenced the world’s largest corporations into including children in their consumer demographics.

Read More

Rhetorical Evaluation Of Jason Boog

1574 Words | 7 Pages

Jaana Paske G. Christopher Williams English 150 Sec 14 2/20/2016 Rhetorical Evaluation of Jason Boog’s article, “Hello Barbie’s war on imagination: The childhood-destroying gift you don’t want to give your kid” on Salon.com Jason Boog’s article “Hello Barbie’s war on imagination: The childhood-destroying gift you don’t want to give your kid” on Salon.com talks about the consequences of technological advances in the children’s toy industry on the natural creative development and personal relationships that parents form with kids. In “Hello Barbie’s war on imagination: The childhood-destroying gift you don’t want to give your kid”, Jason Boog is using powerful, fear-invoking language to make a point of how technology, and specifically the

Read More

Research Paper On Behind The Beanie Baby Craze Of The 90s

1544 Words | 7 Pages

Behind the Stitch: Unravelling the Beanie Baby Craze of the ‘90s In the late ‘90s, the mere mention of names like “Princess,” “Ringo,” and “Bones” would spark a frenzy in our consumer culture. What seems like a list of random names has become the pulse of one of the biggest fads of the decade. Back then, H. Ty Warner, founder of Ty Inc., looked to create an affordable and irresistibly cute stuffed animal. Instead, these plush toys embody both the innocence of childhood joy and the complexities of adult obsession. Through an exploration of consumerism and commodity fetishism, we see the vision for an affordable and endearing stuffed animal turn into something much darker.

Read More

Symbolism In Toni Cade Bambara's The Lesson

1200 Words | 5 Pages

Outside of the toy shop, the youngsters gaze at various extremely costly toys; some of them incorporate a paperweight and a sailboat which symbolize the realities that riches is not similarly circulated and instruction that and diligent work would one be able to day acquire the kids these things they

Read More

Supply And Demand Vs Christmas Case Study

856 Words | 4 Pages

Part A: Supply and Demand: Buying Toys at Christmas vs. Other Times of the Year By definition supply and demand means the amount of commodity, product, and service available, and the desire of buyers for it, factors considered for price regulation. This topic exemplifies this principle because it the demand during Christmas is greater which causes the supply amount to decrease which allows owners to hike up prices on items they know are in high demand. Unlike other time of the years when certain items aren't as highly demanded making the supply greater in comparison to Christmas time. Business are affected by this principle because depending on what customers determines what supplies they have and how much they charge their customers for it.

Read More

Brilliant Moments Executive Summary

1053 Words | 5 Pages

We made changes in our marketing division primarily to increase our earnings per share, return on equity, credit rating, net revenues, and profits. The strategy came from an intense focus on the factors that are scored by the game. The P/Q rating was originally 2 ½ stars, and we increased the product design portion to make the P/Q 3 stars. We made sure we increased quarterly technical support to reach industry average and adjusted average price for all increased also models (entry level and multi-featured). Therefore, net revenues and market share increased following the decision which was our goal.

Read More

Case Analysis Of Porter's Five Forces Analysis Pixar

936 Words | 4 Pages

Keeping in mind the end goal to break down Pixar 's present situating in its industry, we additionally carried out a Porter 's 5 Forces Analysis for this industry. •Power of Buyers: Purchasers for the producer business allude to film distributors, like, Disney. Because of the large amount of motion pictures accessible for distributors to pick from, the bargaining power of purchasers is huge for this industry. As distribution and advertising is basic for a film 's prosperity, all producers in the business aim to accomplice with solid wholesalers to get their movies out in the business. As distributors can pick among producers and motion pictures to collaborate with at their convenience, there is no exchanging expense for purchasers.

Read More

Swot Analysis For Toms Shoes

837 Words | 4 Pages

Company’s creative team can start producing some unique products and make use of new marketing strategies to sell their products world wide. 2. It can increase the use raw materials that are made from eco-friendly and environment sustainable products as part of their corporate social responsibility. The company can collaborate with world’s largest toy markets like Japan and expand their market share and sales.

Read More

David Popenoe On Gender Roles In Children

1624 Words | 7 Pages

Toys are capable of forming and molding a child’s personal expectations to meet standards; whether or not we push these standards or leave them unchanged is going to define what our children believe they are capable of achieving in the

Read More

Finance Case Study: The Wilkerson Company

895 Words | 4 Pages

The last product that this company produces are the flow controllers. Flow controllers are products that are very customizable but are not as competitive on the market demanding higher prices. The planned gross margin for the flow controllers was 35% with an actual margin of 41.%. There was a significant increase without the loss of any business. The Wilkerson company have a quality leadership team; however, there are some things that needs to be changed for the company to succeed and prepare for potential price

Read More

Swot Analysis Of Lego A/S

1758 Words | 8 Pages

INTRODUCTION Within this paper, Lego A/S is the delegated company of choice for conducting an analysis report on the business’s financial position and financial statements. To begin this paper, an overview firstly explains the Business Model which strategically describes the rationale of the business creating, delivering and capturing value, composed over nine building blocks, in a written format. Next, it continues on to the Pricing Strategy, to understand the nature of the pricing policy adopted by the business and to analyse the economic and financial environments associated with the policy adoption. A forecast and projection analysis next succeeds, to identify the projection technique deemed most appropriate for forecasting the business’s

Read More

Toy World Inc Case Summary

794 Words | 4 Pages

And in the end, the probability of producing damaged goods has been reduced. With all the productions and deliveries being as scheduled, the likeliness of their customers paying them in the 30-days frame should increase, and as a result improve their financial position. Looking at the exhibits provided by the case, Toy World´s would gain more profit with level production, $532,000, instead of the $351,000 profit with the seasonal production – which indeed represents an important increase. Finally, having a better financial position increases their likeliness of getting the wanted loan from the

Read More

Argumentative Essay On Child Obesity

1009 Words | 5 Pages

Today McDonald’s has many more competitors such as; Carl’s Jr., Sonic, Chick-Fil-A and Burger King, which now provides kid’s meals with toys. Parents are infuriated by the fact that the free toy is making their children want the unhealthy food, yet they feel obligated to buy the meal to make their child happy. Though these children are still more interested in the popular the toy and will beg their parents to buy the meal from the fast food industry. Nevertheless many parents have stood up against the toys in their child’s meal. In Santa Clara, California there has been a banment of toys in children's meals.

Read More

Organizational Culture In Alphabet Games

1192 Words | 5 Pages

"Alphabet game" has seen development focused marketing that did not exist previously. While still managed and led by the original founders, expansion and subsequent

Read More

More about Bmtje1 Planning The Future

Related Topics

Open Document