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Bob's Supermarket Environment

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The recession created a challenged for Bob's Supermarket because of the "economy feed on itself "during this time in a downturn in an economic environment. Its customers start saving, not spending, become real consecutive with their money-only buying what is necessary. Even though Bob's Supermarket was comparable on price, the customer was looking for a lower price on necessities. Thus, the customer is buying "more from Wal-Mart and Aldi for the deep discounts versus Bob's Supermarket (Parnell, 2014).

Sam's ready-to-get meals could help the sales, growth, and popularity of Bob's Supermarket during an economic downturn environment. His lasagna, chili, deviled eggs, baked beans and coleslaw could be the start of assist families with saving money and obtain a healthy and wholesome meal for the entire family. By pricing the ready-to-eat products at a comparable price versus making the product themselves, the customer will consider buying the product to save themselves time in front of the stove and limit the use of electricity. If Bob's Supermarket owners could sacrifice a little with the operating income during the recession after the recession, the supermarket could pull far ahead of its competitors due to its commitment to its customers during a tough time (Parnell, 2014). …show more content…

However, this focus can keep the supermarket from being competitive with Wal-Mart. Being the good neighbor will only keep the supermarket a neighborhood market with an expectation of growth. Bob's Supermarket position on being the good neighbor supermarket do not consider the Hanover College, which brings in over 1,100 college students. If they cannot find what they want at Bob's Supermarket, they will drive the ten miles to purchase it from Wal-Mart or Aldi (Parnell,

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