Boeing International Operations Analysis

Analysis of International Operations of Boeing

Company Background

A brief look at Boeing’s history
The history of Boeing Company goes back to 1916, when William E. Boeing founded Pacific Aero Products Co., after developing the single-engine B&W seaplane together with Conrad Westervelt. The company was later renamed as "The Boeing Airplane Company" in 1917 and, the company started by manufacturing boats for the US Navy, and later on manufactured aircrafts including pursuit planes, patrol bombers, and torpedo planes etc.
The following are some of the examples of products designed, manufactured and sold by Boeing Airplane Company:
• military aircraft such as the B-17, P-51 Mustang, and F/A-18 Hornet
• commercial transport aircraft such as

The company also provides leasing and product support services and produces a variety of products and services for commercial, military and space use such as aircrafts, weapons, launch systems, satellites, performance-based logistics and training, advanced information and communication systems, and electronic and defense systems.
Today, Boeing is the largest commercial jet manufacturer in the US and the world’s second largest aircraft manufacturer after Airbus. Boeing is also well known as the second biggest defense contractor in the US.
Boeing’s international presence is spread across over 140 countries, and approximately 75% of the world’s fleet consists of Boeing-built commercial jetliners.

A SWOT Analysis of Boeing

What is a SWOT Analysis?
SWOT means Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis mainly aims to identify the key internal and external factors that are vital for achieving a company’s objectives. SWOT analysis groups important pieces of information into two main categories:
1. internal factors – the strengths and weaknesses internal to the organization are factors that are within an organization’s control
2. external factors – the opportunities and threats presented by the environment external to the organization are the factors that are beyond the control of the

Boeing has adopted a “Direct Point-to-Point Traffic” strategy since 2007. The new 787 Dreamliner was the solution to nonstop point-to-point flights between cities. The goal of the strategy was to build more mid-size planes that can be used for longer distances. The emphasis was mainly on passenger comfort, height humidity rates in the cabin, and a composite body made of carbon fiber. Boeing has remained a leading aircraft manufacturer and has created a positive image of their company all these years , and therefore customer satisfaction has remained