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Boeing International Operations Analysis

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Analysis of International Operations of Boeing Company Background A brief look at Boeing’s history The history of Boeing Company goes back to 1916, when William E. Boeing founded Pacific Aero Products Co., after developing the single-engine B&W seaplane together with Conrad Westervelt. The company was later renamed as "The Boeing Airplane Company" in 1917 and, the company started by manufacturing boats for the US Navy, and later on manufactured aircrafts including pursuit planes, patrol bombers, and torpedo planes etc. The following are some of the examples of products designed, manufactured and sold by Boeing Airplane Company: • military aircraft such as the B-17, P-51 Mustang, and F/A-18 Hornet • commercial transport aircraft such as …show more content…

The company also provides leasing and product support services and produces a variety of products and services for commercial, military and space use such as aircrafts, weapons, launch systems, satellites, performance-based logistics and training, advanced information and communication systems, and electronic and defense systems. Today, Boeing is the largest commercial jet manufacturer in the US and the world’s second largest aircraft manufacturer after Airbus. Boeing is also well known as the second biggest defense contractor in the US. Boeing’s international presence is spread across over 140 countries, and approximately 75% of the world’s fleet consists of Boeing-built commercial jetliners. A SWOT Analysis of Boeing What is a SWOT Analysis? SWOT means Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis mainly aims to identify the key internal and external factors that are vital for achieving a company’s objectives. SWOT analysis groups important pieces of information into two main categories: 1. internal factors – the strengths and weaknesses internal to the organization are factors that are within an organization’s control 2. external factors – the opportunities and threats presented by the environment external to the organization are the factors that are beyond the control of the …show more content…

Boeing has adopted a “Direct Point-to-Point Traffic” strategy since 2007. The new 787 Dreamliner was the solution to nonstop point-to-point flights between cities. The goal of the strategy was to build more mid-size planes that can be used for longer distances. The emphasis was mainly on passenger comfort, height humidity rates in the cabin, and a composite body made of carbon fiber. Boeing has remained a leading aircraft manufacturer and has created a positive image of their company all these years , and therefore customer satisfaction has remained

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What types of strategies do you recommend based on your analysis ? SWOT Analysis is a strategic method that is implemented by a company, in order to determine their Strengths, Weaknesses, Opportunities and Threats regarding a business undertaking. The company defines their objective and determines what the external and internal elements are that can have a positive or negative impact on reaching their goal. The purpose of every SWOT analysis is to recognize what the main internal and external factors are that are vital in attaining the objective of the firm.

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A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,

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Another major aircraft was the P-51 Mustang. This aircraft had a low laminar wing with gave the aircraft amazing performance and had an extremely good range(distance a plane can travel). This aircraft would protect bombers to their bomb dropping area. This aircraft had 6 .50 caliber machine guns. Another impressive aircraft was the P-47 thunderbolt.

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I believe that the person most guilty having inhibited the production of military aircraft before World War II was none other than Detroit businessman Henry Ford of the Ford Motor Company. Part of Henry’s skepticism of getting into the aircraft business can be rooted in his own pacifistic morals, his rigidities with his son Edsel, and his identity as a shrewd businessman. When Henry and Edsel allowed two military pilots test one of their planes to see if it had the capability of carrying bombs, the event would end in the

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Northrop Grumman provides major components and assemblies for different aircrafts such as F/A-18 Hornet, F/A-18/F Super Hornet and the EA-18G

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In order to strengthen its competitiveness and improve margins in the Pacific, Delta is replacing its B747-400s (inherited from Northwest) with smaller and more efficient aircraft currently serving the transatlantic routes. In addition, the new aircraft on order are expected to provide a 15-20% reduction in seats per departure and generate a significant improvement in operating cost per seat. Delta has also made investments in developing Seattle as a hub and international gateway to support the Pacific expansion and offer one-stop service to 95% of Delta’s West Coast to Asia traffic flows (Delta, 2015) including Tokyo Haneda and Narita, Osaka, Seoul, Hong Kong, Beijing and Shanghai (CAPA, 2013). These are joined from Seattle to London, Amsterdam

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With product innovation strategy, Boeing is forecasting the market trends extremely well after obtaining detailed and accurate knowledge of designing and implementing customer-based needs and demands. The process innovation strategy of Boeing is based on Lean manufacturing policy that includes the efficient use of company’s assets, inventory, and supplier management in achieving high quality and low transaction costs. The key competency of Boeing commercial airplane segment is the capability to put into practice large-scale systems integration in making advanced and technology-based commercial aircrafts (Hitt et al., 2009). Also, Boeing’s operational strength is primarily based on distinctive level of leadership and management in obtaining competitive

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In the modern era, a world lacking airplanes seems unfathomable. While planes may seem commonplace in contemporary society and are often overlooked, they have contributed greatly to the history of the world, and should not be taken for granted. The invention and industrialization of airplanes had a massive impact on many countries, especially the United States and Great Britain. The military and travel capabilities of both countries exponentially increased, and each thrived because of that. The industrialization of airplanes established an innovative new empire generating massive numbers of jobs through factories.

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Over time, Boeing took several actions to address these challenges. [1] This effort will include an assessment of supplier progress in meeting their commitments to deliver more complete assemblies on subsequent airplanes. Additionally, Boeing 3] inserted some additional schedule margin for dealing with other issues we may uncover in testing prior to first flight and in the flight test program." [7] The Boeing Company today announced a series of executive leadership changes and a restructuring within Boeing Commercial Airplanes to better align resources across its development and production programs and strengthen oversight of its global supply chain. "The steps we are taking today will sharpen our management focus and bring our organizational structure to bear to improve execution in our supply chain, as well as on our development

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Lieutenant General Joe W. Kelly, commander of the Military Air Transport Service, sent USAF Headquarters an official request for the need of a new transport aircraft. The aircraft General Kelly proposed in 1961 would be able to airlift oversized cargo and carry 100,000 pounds at a distance of 4,500 nautical miles at 440 knots before having to refuel.1 It wasn’t until December 22, 1964 Secretary of Defense Robert S. McNamara announced that a new military airlifter temporarily known as the CX-HLS would be built.2 The super-convey, capable of conveying outsize cargo, would be the world’s most sizably voluminous aircraft. Fifty of the new aircraft, in tandem with a future force of more than 250 C-141s, would increase the Military Air Transport Service’s airlift capacity 600 percent by 1970.2 Lockheed Aircraft Corporation submitted its plans for the CX-HLS, which was named the C-5A.

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A SWOT analysis can be done for any company, product, place, industry, or person. They can serve as a precursor to any sort of company related action, such as exploring recognizing new initiatives, making decisions related to new policies, identifying possible areas for change and improvising. Answer: (b): SWOT analysis is performed to improve business operations by taking into account the Strength, weaknesses, Opportunity and Threats.

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