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Bolt Action Rifle Essay

699 Words3 Pages

The bolt-action rifle is a product that has been on the market since the late nineteenth century. When the bolt-action rifle was created it was essentially complete besides a few changes, to increase the rate of fire. The bolt-action rifle operates today the same way it did for hunters back in the nineteenth century, so they wouldn’t have any trouble using a new modern day rifle. Since the bolt-action rifle has been on the market for more than 25 years, the product audience is someone who is brand loyal to the company or the product. The target audiences for this product are consumers that like these products and have only wanted minor changes. This product is in the maturity stage of the product life cycle. The maturity stage is the most profitable stage. Sales for the bolt-action rifle will continue to …show more content…

There are more than a handful number of tablet PCs that consumers are able to choose from. The target audience is going to be someone who has been liking this product and has begun to use it more frequently in the last couple of years. This product is in the growth stage of the product life cycle. More competitors are continuing to come into a market that began to develop after Apple launched its Apple iPad product. The growth stage is a period of rapid revenue growth. Sales will begin to increase as more customers become aware of the product, the benefits, and additional market segments that will become targeted. When the product is proven a success, customers will begin to ask for it, therefore sales will increase and more retailers will become interested in carrying the product. During the growth stage, the marketing team will begin to expand distribution of the product. Price competition may begin in order to convince consumers that one product is better than the competitors. During the growth stage, the goal is to gain consumers preference and increase product

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