Box Inc. Case Study Essay

With a competitive market prevailing, there is a need for the organizations to rethink their structure and strategy from time to time as it would ideally determine the success of the organization. This paper throws light on Box Inc. which was trying to maintain the start-up culture even though there was a demand for the organization to scale considering the employee strength. “As we bring Box to more organizations, our mission remains the same: to make sharing, accessing, and managing content ridiculously easy”. (Babson, April 2015). This paper would also illustrate the impact of culture on the organization with suitable examples from the case study.
One major thing which was unusual about the company was the fact that it was striving to maintain its startup culture even though it expanded. Based on

“Whenever we want to rely on conventional models (such as psychological models or competitive strategy models) to analyze the developmental process of a new startup, we inevitably find that these models don’t work” (Stephen D.H. Tsai, 2010). There is no predefined model or evaluation strategy which would estimate the success and the operating model of a startup. It becomes important to understand the fact that operating model would differ from one organization to another depending on the nature of business. It can be said that a company has to suitably adapt and change its strategy and culture depending on the need business. It will not make sense in having a startup culture with an employee strength of 5000. “While past research has devoted extensive attention to the resources, finances and business plans, etc., of new startups, there have been few detailed descriptions of startups' nonlinear development” (Stephen D.H. Tsai, 2010). Based on the research and available data, it is commonly found that the companies don’t succeed with a startup culture during the long