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Good Food Box Case Study

1058 Words5 Pages

1. What were the opportunities in the market/industry that the Good Food Box could take advantage of? Organic is becoming a very popular lifestyle. Consumers are resistant to buy produce with GMO's. Consumers are insensitive to prices if the product is organic, they are leaning towards organic products even if it its pricier. Organic appeals to conscious eaters who worry about what they are eating. Parents are starting to research more where the food they feed their children come from, they purchase the best for their children which is generally organic. Consumers like buying local as they help the economy and the community. The Buy Local movement advocates the importance about buying local as it gives local producers purchasing dollars, which means that money stays in the community. According to The New Economics Foundation, they showed that twice the money stayed in the community when shoppers buy produce at a farmers market than at a supermarket. Thirdly environment conscious consumers value sustainability. Buying product from around the …show more content…

Their delivery schedule is efficient as the driver doesn’t have to drive from one side of the city to another as there is specific delivery dates for each area. Secondly customer satisfaction is obviously valued as they deliver fresh food using the Coleman cooler. They ensure that the food will be preserved in summer and the cooler can withstand the winters. Thirdly having a functional website for consumers is an important thing for businesses in the 21st century. It’s good to put up a website to organize orders and make it easier for consumers to purchase what they want. Putting up pictures of the product and where it comes from helps the buyer buy exactly what they want, the buyer may even be familiar with some of the vendors on the website. Buyers get to choose from over 800 products from 70 Alberta food and producers. It’s great to have

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