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Michael Pollan Organic Food

495 Words2 Pages

Michael Pollan is a well known food writer and author. He has won many awards for his work. Pollan was honored a two-hour special documentary based on his book The Botany of Desire on PBS. He was named by TIME 100, one of the most influential people. He is also a teacher and lectures on food, agriculture, health and the environment (michaelpollan.com/press-kit/). The organic food industry is growing rapidly and is moving into more and more chain stores. Despite the slight difference in price, people are more inclined to buy organic foods because of the labels and how it is presented to the customer. Shoppers fall for the image behind the product rather than the cost. Ideally no shopper would want to buy a product that has been through a number of manipulations leaving it almost unrecognizable. Instead people like to buy foods that have been treated humanely and harvested with respect. Michael Pollan has witnessed this on his journey through Whole Foods. Pollan states, “But I’m evidently not the only shopper willing to pay more for a god story”(Pollan, Michael 135). Organic companies bring a sense of comfort to customers by labeling items organic and providing a bright colorful imagery of a farm. …show more content…

They sell their items based off of their expressive labels that say things like “cage free”, “free range”, and “ultrapasteurized”. This builds a bond with the customer and the manufacturer because the customers feel connected to them. Knowing that the animals shoppers consume has been free to roam around a farm and fed safe grass creates a story in the mind of the shopper and helps them to feel confident about their purchase. Paying a high price is just a factor that comes with organic foods (Pollan, Michael

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