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Business Analysis: New Belgium

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According to Ferrell & Hartline (2014), “When we refer to competitive advantages, we usually speak in terms of real differences between competing firms. After all, competitive advantages stem from real strengths possessed by the firm or in real weaknesses possessed by rival firms” (p.98). Competitive advantages, specifically; social responsibility and customer intimacy, in my opinion, is New Belgium’s most important competitive edge, and the cornerstone of the company’s strategic focus. Customer intimacy, As stated by Treacy & Wiersema (1993), “While companies pursuing operational excellence concentrate on making their operations lean and efficient, those pursuing a strategy of customer intimacy continually tailor and shape products and services …show more content…

TBL incorporates economic, social, and environmental factors into its business strategies. In other words, the company looks at its impact upon profits, people, and the planet rather than simply on the bottom line” (p.354). For me, social responsibility, represent a reflection of the heart of a company. For example, corporate social responsibility, is the blueprint of how businesses take responsibilities for their actions. According to Kroupa (2016) “It’s about how they identify and manage their social and environmental risks and footprint. Defined this way, quite a few people are impacted by CSR. The breadth of stakeholders is vast—it includes the company’s shareholders, employees, customers and business partners. They will all be affected by corporate social responsibility defined as operational excellence” (p.1). Traditionally, competitive advantages, are ways for business to stand apart from other competitors. Successful businesses, must be able to deliver a product to a target audience. Moreover, while focusing on the need of the audience, a business must also deliver a superior product than the competition (Ferrell & Hartline,

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The case study implies that the craft beer industry is doing well, but the industry is not reaching all the customers that it needs to. However, by the product New Belgium produces, it separates itself from other companies and provides a unique product that cannot be found just anywhere within the US creating the company to have a competitive advantage. Another pro to consider it that the customers love the product and in the beginning that is how New Belgium advertised was by word of mouth via their satisfied customers. Without a product that is appealing and satisfying to customers, a company simply could not succeed. A study conducted showed that a strong correlation exists between customer satisfaction and the willingness of the customer to promote the product by word of mouth in the end helping the company sell their products more successfully (Confente and Russo, 2015).

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When developing a new product or service to sell to the public, it is good for a business to consider whether there is a market. If there is, it could determine if the product or service will be successful. It is likely that businesses will have competitors within the same market competing to sell their goods to customers as well. Market Share:

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BA 670 Week 7 Business Analytics Research Paper JoAnn Calderon Brenau University Abstract Business analytics is used by firms that are dedicated to using data when making decisions for the organization. Business analytics is primarily used to help companies obtain an understanding of information gathered to make business decisions that can be applied to the automation and optimization of its business processes. Business analytics can be placed into three categories: descriptive analytics, predictive analytics and prescriptive analytics.

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The story of New Belgium Brewing is one example of the American dream lived out in real life. It helps to prove that it is still possible to have a dream and work to make it succeed. But New Belgium Brewing is not just a story about a company that has achieved success. It is a story of a company which put its employees, society, and the environment on equal par with its bottom line. From its very beginnings in a small basement in Fort Collins, Colorado, New Belgium has committed to three basic fundamental.

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FRESH is located in San Diego, California and it has 50 employees. They define themselves as a "socially responsible franchisor"*. They do not only want to be a business, but they also want to create a positive impact in the community they are working. They won two Entrepreneur's title in 2015, the Top New Franchise of 2015, and #1 in the Franchisor Category 2015-2016. Inc. Magazine recognized this company as one the America's Fastest Growing Companies in their INC. 500 list.

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Part A & B: Activities Completed, Self-Reflection/Discussion Week 3: Content Review - Creating Value and Competitive Advantage - Consumers have mixed needs; their level of satisfaction is comprised by the Functional and Psychological attributes of the product. - Perception is key, buyers make choices depending on a products perceived value, influenced by quality, information, competing products and its overall 'fairness'. - Relationship marketing is key in capturing and retaining customers, there are several levels of relationships which can take form depending on the company's desired relationship tie with the customer. - Creating a point of difference to other competitors is key in marketing, these competitive advantages usually take

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Resources and Capabilities VRIO Framework V R I O Competitive Implication Strong corporate culture + + + + Sustainable competitive advantage Strong investment in R&D + + + + Temporary competitive advantage Outstanding customer service + + + + Sustainable competitive advantage

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Competitive advantage is when two or more firms compete within the same markets, one firm possess a competitive advantage over its rival when it earns (or has potential to earn) a persistently higher rate of profit. There are three types of competitive advantage. a) Cost leadership strategy occurs when a firm a delivers the same services as its rivals but at a lower price. b) The differentiation strategy occurs when a firm delivers greater services for the same price of its rivals. c) Focus strategy is a focused approach requires the firm to concentrate along one specific segment either a cost leadership or a specialization strategy.

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Davis (as cited by Khalidah, Zulkufly, & Lau, 2014) defined Corporate Social Responsibility (CSR) as “… the firm’s consideration of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm. It is the firm’s obligation to evaluate in its decision-making processes the effects of its decisions on the external social system in a manner that will accomplish social benefits along with the traditional economic gains, which the firm seeks. It means that social responsibility begins where the law ends. A firm is not being socially responsible if it merely complies with the minimum requirements of the law, because this is what any good citizen would do.” A firm will not survive without the support of both the stakeholders and shareholders, thus the CSR proposes the indication which stats that a firm can never exist In a vacuum (Khalidah et.

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SOCIAL RESPONSIBILITY As we defined above that social responsibility is to protect and enhance well-being of living things. Every organization is socially responsible to protect the environment and they can do there much which is legally required for the organizations. The very first social responsibility of every business is that to earn enough profit to meet his expenses. If the firm cannot earn profit no social need and social responsibility can be met by the firm the firm fails.

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Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders . The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders.

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713 Words | 3 Pages

Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders. The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders.

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One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have

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Involved in CSR activities are proven to create good image and reputation for a company. In the long run, it helps a company to increase shareholders’ value and achieve sustainable business

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Being socially responsible is the idea that businesses should balance profit-making activities with activities that balance benefit society; it involves developing businesses with a positive relationship to the society which they operate. Social responsibility is an ethical theory, in which individuals are accountable for fulfilling their civic duty but the actions of an individual must benefit the whole of society. Social and civic responsibility should be an automatic thing that should come to people’s minds when trying to improve society. The main concept of social responsibility is that every individual, has to perform so as to maintain a balance between the economy and the ecosystems.

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