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Campbell Soup Business Analysis

908 Words4 Pages

Millennials and baby boomers trust Campbell to provide food and drinks that are good, honest, authentic and flavorful, and are made from ingredients that are grown, prepared, cooked or baked with care. This is attractive and important to baby boomers because they are the current value customer and rely on Campbell Soup to provide consistent products such as chicken noodle soup and V8s. By providing ingredients that are grown, prepared, and cooked with care, Campbell is providing baby boomers with meals that can be considered from the garden to the table meals. In addition, this is important to millennials because they are the next value customer who may want good food and drinks. Campbell is enticing millennials to try new things while maintaining a resemblance to home …show more content…

In addition, Campbell will also be able to attract the millennials by proving them with the same affordable and accessible items. Campbell Soup Company’s main objective is to elevate trust through real food, transparency, sustainability, and through using fresh ingredients from plants and animals (Campbell, 2016c). It is important for baby boomer and millennials to have trust in the company that is proving them with their products. If baby boomers and millennials know what they are buying, what ingredient are in the products, and where the ingredients come from, Campbell's transparency policy will elevate the consumer's trust and lead to customer satisfaction. Campbell promotes its brand through advertising, sales promotion, e-commerce, digital and social media to reach its customers (Kotler & Armstrong, 2016). In addition, Campbell has shifted 20% of its marketing budget towards social and digital forms of advertising (Baker, 2014). By using digital and social media to advertise, Campbell Soup is educating the consumer about its

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