Our business idea is unique and will make us the first in Saudi market to provide such services. First digital pharmacies and supply with zero error, express service, unique baby and mother products in Saudi market. For more details see next table: Feature Benefit Online pharmacies website. Accessibility and express service. Mobile App. Convenient use. Virtual drug store. Comparing products features to control purchase. 20 Pharmacies. Improve brand equity. Oversees selling Increase sales. 1.10.3 Anticipated demand: A. Our forecast of drug store of first six months based on a contract with ten healthcare center in the western area, 15 healthcare in the center area and five healthcare center as exclusive. That is mean the forecast of first …show more content…
Chain pharmacies department focus in first year in North area as upscale area by 10 pharmacies and the forecast of these pharmacies is 40,000,000 SR. 1.10.4 Pricing strategy: Our company pricing strategy merge between costs plus pricing and freemium. Freemium: We will be on calibration services free of charge Cost plus: We will be on selling the product to customers for private label This freemium pricing strategy will attract the customers to our company in short period, that will lead to more profit in selling our product. 1.10.5 Value to a customer: We will provide the market with a maximum availability and variability with a high quality of service as no orders errors and express delivery. 1.10.6 Growth potential: We are expecting that our growth will 20% every year as per newly established factories in KSA. The drivers of growth are some population increases, new products as private label and growth in Saudi GDP in 2018. 1.11 Innovation 1.11.1 Research & development (R&D)/innovation activities We have to look forward to continuously improving our operation process and improving our tools and programs to keep leading that market. That all to be a responsibility of Waleed as the primary and operations director with a so what limited …show more content…
SFDA pricing private label Medium Choose portfolio with highest profit. Shortage in stock High Keeping a buffer stock with over 20% stock. Human capital risks (e.g., skills, shortages, loss of key personnel Medium We will invest in our people, build loyalty and healthy work environment which will provide us with attractive environment for outsiders Regulatory risk (e.g., problems caused by new or existing regulations High We have to follow Saudi SASO regulations and keep going up with their policies and ensure all needed documents and certificates that will help us to dilute any risk and first of all ensure importing high quality products. License Medium H.R team flows up pharmacies and store and update with all governmental departments to assure all documents are correct to avoid any penalties. Home delivery High Shortage in home delivery due to shortage of labor, should contact with huge recruitment office to provide us labor any time. Remote area High We try to uncover area that has lowest population density (Accept) Breach alignment with Uber & Careem. Medium Enlarge business and outlet to cover all