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Case Analysis Of Mcdonald's Corporation

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CASE ANALYIS OF MCDONALD 'S CORPORATION EXECUTIVE SUMMARY : McDonald 's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald 's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald 's operates more than 30,000 restaurants in over 100 countries and have one of the world 's most known brand names. McDonald 's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P). PROBLEM STATEMENT : To improve the operation and use correct marketing strategies to meet customers’ expectations, grow sales, market share, and profits in the competitive industry. The problem McDonald 's is facing today is developing new strategies in order to sustain a competitive advantage in a market that is quickly evolving and blossoming , with new players gaining market share, and growth in healthier eating trends. SWOT ANALYSIS : STRENGTHS : - Strong global pressence ( located in over 100 countires) - Strong real estate portfolio - Brand recognition - Revenue growth - Systemization & implication (consistency) WEAKNESS : - Public perception (perceived as a contribution to societies obesity promblem) - Product innovation - Customer service - Market saturation (difficult to add more stores) - Advertising (target
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Kroc soon became the president of the McDonalds Corporation in 1955 and later bought McDonalds from the original owners. Kroc, wanting to introduce McDonalds to new, popular frontiers, wrote a letter to his old friend Walt Disney, the founder of Disneyland. In this letter, he asked Disney to consider introducing McDonalds into Disney’s theme park. Although McDonalds was not introduced to Disneyland at first, it eventually found a place within the theme park walls decades later.

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When ever the world " Fast Food " used, it doesn 't mean unhealthy every time. There also exist top fast food restaurants. Actually its the image made by many of fast food restaurants who prepare and sell foods made up of unhealthy stuff and based on cheap ingredients. Meanwhile, healthy fast food became the main concern for some fast food chains and they are focusing it well to prepare healthy food made up of fresh and beneficial ingredients.

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Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

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Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

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McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

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INTRODUCTION McDonald's has become an icon of American fast food. It is now internationally known, with thousands of restaurants in various countries around the world. In 1940, Dick and Mac McDonald opened McDonalds’s Bar-B-Q restaurant on Fourteenth and E streets in San Bernardino, California. It was a typical drive-in featuring a large menu and car hop service. After several years in business, Dick and Mac McDonald shut down their restaurant for three months for alteration.

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STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.).

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The PESTLE analysis is used to analyse the external macro-economic environment of McDonald’s that presents its opportunities and threats in the short and long term. In the global fast food restaurants industry, McDonald’s focused particularly on the cultural factors that were pertinent to India, which influenced its standardisation and localisation practices to effectively deal with all the different factors and conditions in the Indian market. Political factors are external factors that affect the company and are beyond its control, such as the governmental policies in a foreign market. Several key political factors that affected McDonald’s include the India-U.S. free trade agreement and evolving public health policies. The improved trade agreement allowed increased imports from the US and was an opportunity for McDonald’s to tap on to better its global distribution and supply chains and make its food available to many parts of the country.

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This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.

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ANSWER: INTRODUCTION Mc Donald’s is the largest hamburger fast food restaurant chain in the whole world. Mc Donald’s has more than 35000 outlets and serves around 68 million people daily. Primary selling items of Mc Donald’s include hamburgers, cheese burgers, French fries, chicken, breakfast items, milkshakes, soft drinks and desserts.

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The social forces that have an influence on the company’s products include by ethical and social orientations relating to the safety of their products, together with changes in meal intake behaviors and increasing nutrition and health awareness. In terms of technology, McDonald’s Australia Holdings’ food and beverage products are influenced by the levels of technology advancement in their quality and quantity per unit time of production. Through partnerships, the company is able to gain adopt technology that leads to flexibility, opportunities to gain new expertise and prowess, and novel technological knowhow and simplified consolidation and divestiture processes. The Primary and Secondary Target Markets for Mcdonald’s Australia Holdings The primary market for McDonald’s Australia Holdings comprises of direct consumers of the food and beverage products within the Australian public, while the secondary market for the company comprises of the Australian stock exchange market.

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Name: Mohammed Al-Arbash ID: 2015-00109 Course: Arab culture The globalization of burger king This essay will be focusing on the burger king restaurants that have opened in Kuwait. We will be covering the requirements the restaurant needed to start-up in Kuwait and the adjustments to adapt, the changes and complications they faced to succeed in the Kuwaiti culture.

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They also have acquired a human capital advantage by hiring and retaining quality talent. McDonald’s seems to be committed to proactive staffing because they are constantly training and looking within their organization to fill desired positions. By hiring from within, offering continuous training, and excellent customer service, McDonald’s has become a leader in the restaurant industry and demonstrates a sustained growth. Question 3 - What are some of the possible talent-related threats that could eat away at McDonald’s competitive advantage? Would higher turnover or a tight labor market in which is it difficult to find talented people be a problem?

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McDonald’s mainly located in city centre, airports theme parks etc. This will attract a lot of consumer during peak hours. Lastly, core competency of McDonald’s is franchising. With franchising, McDonald’s can get the brands to international and national markets, franchising is the best tool which increase the rapid business

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