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Case Study Of For-Profit Colleges

1315 Words6 Pages

Market Definition
The “for-profit colleges and universities” industry provides undergraduate, and graduate courses for profit. For-profit colleges and universities are managed and governed by private entities. According to National Conference of State Legislatures (NCSL) currently their course offerings are provided in a variety of different channels, such as traditional brick-in-mortar institutions, employer workplaces or online. (1)

Demand Trends
Market demand for this industry is affected by many factors such as: demographics, the labor market, high school completion rates, household income and government assistance. In addition, to the above mentioned factors, ‘community perception’ has a strong impact on the demand of the for-profit …show more content…

The development of online education now provides many young individuals went directly to the work after high school the ability to work while pursuing further education. Consequently, students aged 22 to 29 have grown to an estimated 35.4% of for-profit enrollment in 2014. (3)
Students aged 20 to 21
In alignment with the non-profit university profile students aged 20 to 21 are more traditional but compared to non-profits higher number for-profit students that enroll dropout, causing the number students to represent a smaller market. It is estimated that students aged 20 and 21 account for 10.4% of enrollment in for-profit universities. As the number of high school graduates is expected to increase slightly, analysis estimate that this market will ultimately grow.(3)

Students aged 19 or younger
The rising number of high school graduates has increase individuals 19 years or old or younger to even consider this alternative option. According to the National Center for Education Statistics, students 19 years old and younger account for 7.5% of enrollment at for-profit universities in 2014. …show more content…

For-Profit universities compete on a variety of factors, including quality, price and accessibility. And some other factors are student enrollments, market reach and other factors that give institutions competitive advantage. University of Phoenix with market share of 8.7% is an industry leader in for-profit education. It not only offers online but also courses on physical campuses in more than 160 locations in Arizona and all across the U.S.(4) After University of Phoenix, DeVry Inc. with market share of 5.0% is the only competitor that comes closest to matching Apollo’s market cap.(2)

(IBIS World, 2014)

(IBIS World, 2014)

DeVry, Inc.
DeVry Education Group Inc., formerly DeVry Inc., is a global provider of educational services and the parent organization of Advanced Academics, American University of the Caribbean School of Medicine, Becker Professional Education, Carrington College and Carrington College California, Chamberlain College of Nursing, DeVry Brazil, DeVry University, Ross University School of Medicine and Ross University School of Veterinary

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