ipl-logo

Case Study Of Target Corporation's Entry Into The Mexico Market

1396 Words6 Pages

The following strategic marketing plan is an in-depth look into the organizing and implementation of the steps that Target Corporation will take on its entry into the Mexico market in 2016. Found in this report are; marketing objectives, a SWOT analysis, target market description, strategic marketing plan, budget for promotions, and evaluation and control.
Background: In 2016, Target Corporation will expand into Canada, opening between 100-200 stores in the first year. Following a buyout of Canadian Zeller’s locations, Target has begun to prepare these locations for opening as new Target stores; the first Target stores outside of the continental US. Targets low prices but high quality has allowed it to become one of the largest and most successful retailers in the US, which will be continued with our Canadian expansion. …show more content…

Pricing comparable to the US stores, this will attract Canadians who see price difference between the two nations as a sore point thanks to comparable dollars. The placement of stores will be mostly in large urban areas where the population is clustered and streamlining of distribution channel can take place. The Promotional strategy will focus on a wide array of advertising to alert people to Target’s entry to the market with, TV, newspapers, Internet and more.
Goals and Success: If Target can gain significant market share after its first year in Canada, above what Zellers previously held but below Wal-Mart, we will be successful. Obviously, turning a profit is a goal but losses through the first quarter are expected due to high start up costs. If advertising returns see Target as having reached 90% of Canadians and have gotten 40% of them to shop at Target, we will have been

Show More
Related
1330 Words | 6 Pages

Introduction Target Inc. is a multinational corporation that runs its operations in the United States of America. The area of specialization for the organization is retailing where it comes second after Walmart in running retail operations within the US. The organization has been in operation since 1902 where it was known as the Good Fellow Dry Goods. Over time, the organization has changed operations and tactics all that have seen it rebrand to Dayton's Dry Goods, and until recently, the organization rebranded to Target Corporation. The organization mainly runs its operations within the US through a given number of department stores chains which include Marshall Field's, Dayton's, and Hudson's as well as Mervyns'.

Read More
227 Words | 1 Pages

Target Corporation (TGT) is an international general merchandise and grocery retailer founded in Minneapolis, Minnesota that works to ensure that the customer is provided with the opportunity to purchase a wide variety of goods such as household products, electronics, pharmacy, personal care products, grocery goods, clothing apparel, and sporting goods in order to achieve customer satisfaction at a discounted price in order to remain competitive within the industry. The primary goal for Target is to overcome their various competitors within the industry in order to generate profit through continuous innovation and delivering outstanding value at each Target location in order to be the preferred shopping destination amongst the customer. In

Read More
687 Words | 3 Pages

Target was also famous among the Canadians who visited United States for their weekly grocery shopping. In any case, Target didn't acknowledged was the Canadian markdown area was an intense market. Moreover, this segment was altogether controlled by our significant rivals: Walmart, Costco, Sears which had been established in Canada from more than recent decades. This solidness gave them an upper hand over us. Subsequently to draw in customers, Target needed to separate itself from other markdown retail locations.

Read More
673 Words | 3 Pages

Based on the current breakdown of segmented sales and the current marketing plan to expand the key areas of Style, Baby, Kids and Wellness, Target should be successful in meeting their expected sales goals. Sale Projections 8.

Read More
866 Words | 4 Pages

Target Corporation is the second largest discount store retailer in the United States following Walmart. Target provides high-quality, trendy merchandise at logical prices. As of today, Target has more than 1800 retail stores and 38 distribution centers in the United States. The first official store was opened in 1962 in Roseville Minnesota and have thrived every since. I will be analyzing Target’s financial statements and communicating the results to our decision makers (Target 2017).

Read More
1175 Words | 5 Pages

Due to new technology and online purchasing, the way in which Target does business has changed dramatically. Consumers have changed their preferences on buying. Sitting on our couch and buying online while we watch our favorite T.V. show, is easier and cheaper than having

Read More
292 Words | 2 Pages

A large portion of the assets on the balance sheet comes from the fact that Target owns a large majority of their stores and distribution centers. Out of 1,792 stores, Target owns 1,537 of the locations across the U.S. Their largest footprint can be felt in California (272 stores) and Texas (148 stores). In March 2013, Target opened its first store in Canada and was operating 133 Canadian stores by 2015. Target Canada is now recognized as being notoriously unsuccessful due to an aggressive expansion program that included higher priced items and less selection compared to Target in the United States. As of January 15, 2015, Target Canada Co. and certain other wholly owned subsidiaries of Target, filed for protection under the CCAA with the

Read More
655 Words | 3 Pages

Unlike their US counterparts who enjoy one-stop shopping, Canadian shoppers prefer to buy from multiple stores. Target should have taken this factor into account prior to entering the US market. Target’s recovery in Canada would really benefit from price reduction since quite many customers complained of higher prices than corresponding Target stores in the US. Also, Target Canada should have a similar range of products as those in Target’s US shops. The survival of Target in Canada can also benefit from effective and intense competitive measures such as cut prices, wide range of products, and filled shelves.

Read More
236 Words | 1 Pages

2 / 2 Target is a well-known retail franchise with over 1,900 stores in the United States. The franchise was founded in 1902 and has since grown to become one of the largest retailers in the country. Target offers a wide variety of products, including clothing, electronics, home goods, and groceries. In this essay, we will discuss the history of Target, its franchise model, and its success in the retail industry. The history of Target dates back to 1902 when George Draper Dayton acquired a Goodfellow Dry Goods store in Minneapolis.

Read More
351 Words | 2 Pages

Target’s political action committee allows the company to provide financial support to various political contributions through the use of general corporate funds or TargetCitizens PAC in order to balance business interests with the views of the stakeholders, customers, and employees. Due to both competition and changes in consumer buying behavior within the retail industry, Target consistently works to remain competitive through both price matching and the sale of discounted products in order to achieve customer satisfaction while generating profits. Despite the success achieved within the United States, Target failed to expand their brand into the Canadian market resulting in the closing of all 133 stores, over 17,000 employees losing their

Read More
255 Words | 2 Pages

Target’s top failure is inventory stock out and wrong location. Target opened up too many stores in Canada while their inventory planning management for the stores were not ready for

Read More
560 Words | 3 Pages

After working in banking and real estate, native New Yorker, George D. Dayton decides to explore Midwest markets. Dayton notices Minneapolis offers some strongest opportunities for growth and so decides to purchase land on Nicollet Avenue and forms Dayton Dry Goods Company – today known as Target Corporation (“Target through the Years”). “Target Corporation is an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and customer friendly stores” (“Corporate Fact Sheet”). Today, target operates 1,829 stores in United States, which has enabled the company to grow to the top of the retail store market. It has implemented various techniques and strategies to constantly improve and ensure the effectiveness and efficiency of all operations (“Corporate Fact Sheet”).

Read More
956 Words | 4 Pages

I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.

Read More
245 Words | 1 Pages

I believe Target is struggling with competitive advantage. Ann Zimmerman’s 2012 article (as cited in Kinicki & Williams, 2013) states Target has a traditional store with traditional employees and overhead. Online stores are a tough competitor for target because they sell their products online with fewer employees and less overhead. Many of these online stores have been able to sell some products at lower prices than Target because they can afford to take a loss mainly because they have other areas of business to help offset their losses. Target has come up with some ways to differentiate their products from these competitors so that the cost differences may not be an issue to some customers.

Read More
1424 Words | 6 Pages

(Castaldo). Target was “trying to accomplish too much, too fast, with too little thought” (Weissmann). Without taking the time and efforts to fix all the glitches in their supply chain management systems before opening their new stores in Canada, it caused even more problems. “It faced huge supply chain problems due to a myriad of problems at its warehouses, poor communication with headquarters and the use of inexperienced staff. That left stores poorly stocked and selection limited, disappointing shoppers who had eagerly

Read More

More about Case Study Of Target Corporation's Entry Into The Mexico Market

Related Topics

Open Document