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Case Study Of Ventria Stay In California

250 Words1 Pages
Given the two possible ways in which Ventria could stay in California, I believe the company should leave the State. Activists, farmers and millers have a great power in terms of convincing the regulatory agencies and the population’s mind. Farmers and millers do not want competition in a market they already have the control, specially if the new product brings more benefits to the consumers. Activists will bring down Ventria’s reputation to the public and protest for the rejection of the protocol. Fighting against this three groups does not worth the time and money that would be spent. The possibility of compromising with the demands of these three groups also does not worth the effort. The development of a product with the same benefits
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Without doing this, they have no room to grow. With no effort to reach out to the community, how will they market themselves? If they don’t persuade government agencies then they won’t have regulations to proceed with their business. I do not believe that would benefit Ventria in any way. If dialogue and political action are unsuccessful, they should then figure out a way to make the opposers (environmentalists, food safety activists, consumer advocates, and rice farmers) benefit in some way, especially by following all of the regulations.

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