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Chevy Market Share

188 Words1 Pages
The various models of vehicles are an internally strength for Chevrolet. The strategy capitalizes on opportunities resulting towards the consumer’s wants and needs. Chevrolet has target all the common segmentation variable in automobile consumer market. It is very easy to promote all the benefits a for the consumer. It’s an easy to access at dealership for the retaining and new customers. NASCAR is a longtime partner of Chevrolet due to the owner base preference (KARMER, R. (2011) The pricing was very important to founder, William Durant, to compete against the rival competitor Ford.

Chevrolet is in the commercial market with many rellers industries agreements. With all the resources, Chevrolet it creates a mutual dependency between buyer
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