Although the models sold under the Chevrolet brand hold different attributes and images when compared to each other, the variety stands as a plus for the brand. For instance, Sonic has the image of being a small, sporty car for those that just want to move around (Chevrolet, 2016). In addition, Chevrolet describes Sonic as a 4-door car with a gas engine that estimates 40MPG on the highway; Sonic also has 10 airbags that seats 5 passengers, front wheel drive filled with innovative technology (Chevrolet, 2016). Clearly, the mentioned features make Sonic very affordable to own based on price point. On the other hand, Corvette established a high-performance sports car (Ferrell & Hartline, 2014). In fact, Corvettes differ from Sonic based on style, a capacity of only 2 seats, rear wheel drive 2-door care filled with a variety of safety technologies (Chevrolet, 2016). Furthermore, buying a Corvette remains an expensive car …show more content…
However, the company still maintains and uses some themes that it began with, such as the subject of creating quality vehicles that have deep roots in the history of America (Ferrell & Hartline, 2014). In the event Chevrolet personally asks what model to from the brand, it would be the Spark. The choice is quite simple and those saving could best serve on improving the Sonic. Chevrolet offers several options when it comes to choosing the best vehicles. According to research, the prices range from $13,000 to over $ 80,000 and the