Consumerism took root in the 1950s and has now become the foundation of America. The Church finding no better option thus decided marketing Christian values was the only solution to revive the Church. “Recognizing its depleting numbers in a consumer society, the Christian church (particularly the right-wing evangelical groups) now seeks to win people over to Sunday service through the power of advertising (Carrette and King 125). If the Church could not get people in the doors with a focus of a God who should be respected and served, it would bring them in with promises of a God who respects and serves us.
Once the Church realized that marketing was effective for filling the pews, seeking the lost became advertising and appealing to the lost. “The crucial thing was to get people’s attention, to spark their curiosity so that they would try the church, like a brand of soap” (Moore 215). As long as people fill the pews, there is a chance they will like what they find and begin the process of becoming a Christian. After all, corporate America found a way to hook people into brand dedication so what harm could come if the Church tried to hook people into Jesus dedication? This mindset can now be seen by just observing populations of various denominations. “American Christianity has happily bought right into the pattern of consumerist
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Church marketing has become so much more than a new strategy for evangelizing and filling pews. It is now a high revenue industry combined with various congregations targeting different sects of the population. “In the new millennium, more and more American congregations will take this market-based approach to find new members and keep the ones they have” (Cimino and Lattin 56). Churches choose a “target market” of the unchurched and church-hoppers and then proceed to entice them by promoting specific social causes and moral