Most purchased product/service: Bleach
• Clorox bleach to be specific, I use it for laundry and household purposes and it is a frequently purchased item of mines. It doesn’t matter what store I’am shopping in, if they have Clorox brand, I’m sure to grab a bottle.
• Consumer behavior in this circumstance is the study of my actions while “searching for, purchasing, using, evaluating, and disposing of” Clorox Bleach, which I “expect will satisfy a certain need,” clean white laundry and disinfect household germs.
• Targeting methods use by Clorox marketers are exceptionally placed, they seem to follow me everywhere I go. From billboards, Pandora ads, to poster display ads at Wal-Mart.
• My usage rate for this product I would say is high. I do
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• My need for Clorox Bleach is at high level, that I’m sure Clorox marketers are aware of with many of the consumers. They understand my need of clean white clothes and in my opinion gives them an advantage over pricing. However, I don’t complain about the price.
• The position that Clorox brand hold in my mind is that their products only, gets the job done. That no other brand can compete, even though Lysol tries their best.
• Personality is important to me and Clorox brand has an elegant personality to match mine and may others.
• Motivation in the form of knowing the end results is what get me to purchase this product. It can be used for multiple purposes inside the house.
• Perceived risks are low when it comes to Clorox band. The brand has been around for decades and built relationships with its generations of consumers. It’s a product that most grandparents say keep in the home.
• Cues are everywhere marketing Clorox Bleach, from the smell when I walk in the cleaning products ale in any store. Ads and coupons in the weekly paper, commercials on TV, and online/ streaming ads. I can’t even listen to Pandora without Clorox ad