Everybody has their own personalized morning routine. Some people decided to wake up right before their job, appointments or classes. Others decide to start their day working out or going for a run. Many people will decide to eat a proper breakfast, as they do say it’s the most important meal of the day, but others don’t want to waste that time. For some they just need a simple shower to prepare themselves for the coming day. Even though there is all of this variation in people’s routines, almost every in America, and around the world, can agree that they need that first cup of coffee to start their days. This need for caffeine doesn’t end with just the morning cup. Many people will push three to four cups a day or risk the headaches that come …show more content…
In his work, he focusses on commodities and how they are affected in capitalism. On one hand, consumers use commodities, or any good or service produced by human service, without thinking about all parts of production that led to the product being in their hands. This phenomenon is what Marx calls commodity fetishism. In Capital, he discusses how a commodity has both a use and exchange value. A use value refers how a commodity can be used to satisfy a human want or need and how it is used in society, where as the exchange value is is how it can exchanged for other commodity. In a sense exchange value is how labor can be traded for other labors. This fetishism of commodities done by the consumers leads to extreme alienation or estranged laborers, as Marx talks about in Economic and Philosophic Manuscripts. According to Marx, estranged labor happens when a laborer is separated from their work, when the laborer is doing someone else's work, the separation of laborer from their human-identity, or when the laborer doesn’t fully benefit from the work that they’ve done and a surplus value is distributed to someone …show more content…
They are ranked the most innovative beverage company and 43rd innovative company in the world. They were named 14th greenest company by Greenweek. By 2020, their goal is to make all k-cups recyclable, improving their already amazing 88% of waste that is diverted from landfills. They have also been named number one coffee brewer brand in the United States. Their total of 31 awards in 2015 hasn’t been enough for them, as they upped their research and development budget to $84.7 million for the