Company Overview Of Curated

Curated focuses on creating a customer-first experience for anyone with a love of fashion and trying new styles. Our approach to clothing rentals allows customers to explore a new wardrobe while being eco-friendly.
“Curated provides a way for consumers to gain access to luxury brands and new styles at an affordable price while helping the environment.”
Vision
Curated’s vision is to give customers an in-store shopping experience where they will be able to rent clothing or donate their own clothing to the store. It will be located in big cities and college towns where there will be the most demand.
Culture
The culture at Curated will be uplifting, inclusive, rewarding, and motivating. Employees and customers will feel a sense of belonging and

Each store will have its own manager, an assistant manager, and three stylists. There will be other corporate positions such as director of marketing, human resources manager, and finance manager.
Start-Up Summary
To start up Curated , I would rent out a retail space and expect to spend around $2,500 per month. I will also have to take utilities into account which I expect to be around $250 a month. Then, I would need to decorate and organize the space. I would spend around $2,000 at first to get the store going. Next, I will need to purchase inventory. I aim to spend $2,000 on new clothes at first, as well as talking to friends and family to see if they have any like-new clothing they would be willing to rent out. I will do all marketing by myself by starting social media pages, having an ambassador program, and hosting events to gain customers.
Description of Product and Service
The most unique feature of Curated is that it is a brick-and-mortar clothing rental store.
Today’s clothing rental market mainly consists of apps and websites in which consumers

It also is more eco-friendly as there will be no damage to the environment from transportation. Another unique feature is customers will be able to donate their used clothing to the store and make a commission whenever someone rents one of their pieces. There will also be options regarding the length of rental such as one-time wear or monthly subscription.
The primary products in Curated will be formal wear, business wear, and luxury products.
Many people do not want to buy an expensive evening gown for one event, so having the option to rent would be a great option for many. With business wear, college students and other customers can rent products like blazers, slacks, dress shoes, etc. for interviews and presentations. There will also be the option to rent luxury products like handbags, shoes, jewelry, and designer clothing items. The secondary products will be current trendy dresses, tops, sweaters, jeans, skirts, outerwear, etc.
Curated’s first location would be in Lexington, KY as it appeals to the college target market as well as other women in the area interested in trying new outfits or renting luxury items. I would put the store in the Chevy Chase neighborhood in Lexington as there are