Comparative Leadership Analysis Paper

Comparative Leadership Paper
The purpose of this analytical paper is to compare the different types of leaders throughout the business industry, and analyze the different methods that are used from person to person. The paper will primarily focus on analyzing and comparing the leadership and management methods used by Mark Zuckerberg, Sir Richard Branson, and Howard Schultz.
Mark Zuckerberg Mark Zuckerberg is a Transformational leader, he is extremely focused on doing what he believes is the best for Facebook going forward, and actively tries to innovate as a way to grow. He understands for the most part what his weaknesses are, and hires and trains employees who are able to make up for his own shortcomings. Stanford business Professor Rob

In an interview with Forbes he noted that there are really no rules for the culture of his company, Virgin Group. He claimed that the culture has basically always been “Don’t sweat it: Rules were meant to be broken.” (Schawbel, 2014). He also shows behavioral leadership traits, he uses transaction leadership and extrinsic rewards as a way to motivate his employees to put out the best work they can. In the same interview with Forbes he stated that “I like to take chances on people, and whenever possible, promote from within – it sends a great message to everyone in the company when someone demonstrates a passion for the job and leadership skills at every step along the way and is rewarded with a leadership role.” (Schawbel, 2014). Finally, he also uses the transformational leadership approach, he likes to do things out side of the box and wants his employees to develop skills that allow them to be more creative. As stated before, Branson likes to take chances and actually his whole career was started by taking chances considering he dropped out of High School. Though he said the culture of his company is that there are no rules, Branson does however, have rules on how to be a great leader for his company, which include: Believe in your business,

His leadership approaches revolves mostly around inspirational motivation and individualized concern. Schultz has stated that being an inspirational leader is very important to him and vital to the success of a business, noting that inspirational leaders treat their employees with kindness and respect, focus on how the product improves the lives of customers and employees, and are obsessive over the customer’s experience. (Gallo, 2016) Schultz is continuously trying to be innovative in new ways to please his customers, if he believes something will be beneficial to the company he will push hard to integrate it into the business, as he did with espresso after he first discovered it in Italy. (Denning, 2016) What also makes Schultz a strong leader is that he openly encourages his employees to reject ideas of his if they don’t agree and to make their own suggestions as well, which he always takes into serious consideration. (Lebowitz,