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Comparing Abercrombie And Fitch Co. And PVH Corp.

280 Words2 Pages
Abercrombie & Fitch Co. and PVH Corp. are selected as a competitor of Guess?, Inc., owing to both offer a wide and deep assortment with alike products and target customers in the market in spite of being three different brands.

Regards to products offerings, Guess?, Inc., Abercromie & Fitch, PVH Corp. give alike products. Guess?, Inc. represents a sultry and adventure style on youth daily life, Abercrombie & Fitch Co. provides stylish and chic outfits, and PVH Corp. owns various subsidiaries which target a wider range of consumers from millennial to Gen X (age from 21 to 37). (BrandGuide)
Abercrombie & Fitch Co. launches fragrances & candles section, and PVH Corp. focuses on underwear to have its own line.

Due to both target kindred market
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