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Comparing The Marketing Strategies Of Grainger And Bosch

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Details of the 2017 marketing campaign are outlined in this Section 5 of this Digital Marketing Plan. Grainger’s target market includes the primary customer, the procurement officer, who purchases Bosch products and accessories on behalf of the secondary customer, the end user who performs the Maintenance, Operations and Repair work. The overall positioning of Grainger and Bosch is of a professional distributor of well engineered, high-quality, durable tools and accessories. To procurement officers, Grainger has traditionally highlined this point of difference: the
Grainger.com website is the friendliest in the industry and its eProcurement and KeepStock systems makes it stand out as a distributor. The 2017 marketing campaign to procurement
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