Measuring The Success Of The Marketing Department At Garmin

When determining the evaluations approach that I would employ within my organization I would select an approach that gives the most accurate data that can be scalable and also digestible. The approach also needs to be widely accepted by the stakeholders of the organization in order to show the usefulness. Within business there are many diverse approaches that can play apart when identifying an evaluation. Another factor that is important to consider is that there are different evaluations approaches that might be better of one department in comparison to another. For this example I am going to be looking at the marketing department at Garmin and what evaluation method to determine whether in involvement of marketing at the end of the year

The decision-oriented approach determines if you need to continue with a program if it were successful. According to the textbook, Program Evaluation Alternatives Approaches and Practical Guidelines, the decision-oriented approach focuses on the development of the program and the program planning (250). When looking to see if a marketing campaign was successful the advantage when using the decision-oriented approach is that you ultimately look at that all the facts and then make a decision. An advantage of the decision-oriented approach is that it is focused on comparing the facts in order to provide an answer, with that there is a final decision. One way that you can gauge the success of a program is by taking a base line of sales before the marketing activity and then taking a secondary measurement after the campaign. By then comparing the results of these two times we can gauge the level of success. With the use of digital campaign the response of understanding the return on investments is becoming very clear. With this amount of clarity you can then accurately make a decision after evaluating the