Comparing The National Tobacco Campaign And The Anti-Smoking Campaign

The smoking rates in Australia have decreased over 50 years because of the following campaigns the government has undertaken: the National Tobacco Campaign and the Antismoking Campaign (respectively). Both of these campaigns were successful in decreasing the amount of people smoking. The National Tobacco Campaign focuses on graphic advertisements displayed on billboards, on T.V, on radio and reaching to non-English speakers. The later phase of this campaign was launched on the 14th February 2006. This phase introduced graphic photos and warnings to be compulsory for all Tobacco packages. Another phase was launched on 26th December 2006 and raised awareness on smoking among youths. This campaign encouraged many to reject and quit smoking and had a total cost of $103 million dollars. The Anti-Smoking Campaign was put into action on 28th February 2010 and encouraged many to quit smoking by informing smokers that when they smoke they inhale over 4000 chemicals. This campaign ran for 13 weeks on television, billboards, cinema, print, digital and radio. It urged smokers to contemplate the potential effects of a cigarette.

Many smokers do not realise the harmful potential of the cigarette before smoking, after they have been informed, the trends of the graph (source 1) decrease because more people now know about the dangers of smoking. Also young adults who otherwise would like to try smoking are discouraged because it is no long a ‘fun’ or coming of age experience and can have grave consequences as the various campaigns displayed. Therefore, many people have now quit or rejected smoking because of the increased understanding of the harmful aspects of smoking and the number of people daily smoking have