Questions Note that the article combines two experiments with a survey study but has overarching hypotheses. 1. Why is this study needed? (Provide some background information) Describe in your own words! (100-120 words in total) (4 points) Agenda setting occurs when consumers of news media see important nation issues given more prominent attention by media outlets (Gross & Aday, 2003). A large portion of television programming are entertainment programs, which have a broader viewing audience than television news programs have (TV Dimensions, 2003, p. 239). No direct test of the agenda-setting and issue of priming effects that entertainment media have on consumers of media outlets has not been undertaken. There is an implicit assumption that …show more content…
What are the independent and dependent variables for the two experimental studies? For independent variables, specify the levels. For dependent variables, specify the measurement level. (6 points) Experiment 1 has the independent variable which is “exposed to television drama” it has 2levels consisting out of exposed to ‘The West Wing’ (“portrays the intrigues of the White House”) and Third Watch (“Which chronicles the lives of police, paramedics, and firefighters thus a more crime drama program”) The dependent variable for experiment 1 is “the most prominent problem facing the nation” which has a nominal measurement level. Experiment 2 has the independent variable “exposure to crime drama” which has 2 levels consisting out of exposed to crime drama and not exposed to crime drama (exposed to family drama). The dependent variable for experiment 2 is the assessment of President George W. Bush’s overall job performance this is a ordinal measurement …show more content…
To what extent are the measures in the studies reliable? Find a concrete example in the article that enhances or lowers reliability. Write a brief coherent paragraph that includes your conclusion. (2 points) Test-retest reliability is used to enhance the reliability of the studies. In the first experiment the researchers test whether watching crime drama enhances the need for crime related political actions in politics. This is then retested in the second experiment. Which provides evidence that the experiments are reliable. Therefore, the conclusion can be made that retesting a part of experiment 1 in experiment 2 enhances the Test-retest reliability of the overall experiments. The experiments also use Intercoder reliability. The intercoder reliability was also high (Pearson’s r = .81, .90, and .90). This information also enhances the reliability of the second