Comparison Between NASCAR And NASCAR Fans

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When you look at IndyCar fans in comparison to other motorsports circuits like NASCAR, you can see a clear difference between the level of fan bases and their loyalty to the sport. IndyCar’s legal battle with CART racing diminished their image with fans of the sport and saw many fans switch their loyalty to other racing organizations (Ferrell & Hartline, 2014). NASCAR fans display a true loyalty when it comes to the drivers, the racing teams, the racing atmosphere and the overall love for the company. IRL fans do not express loyalty for the company, but primarily to a specific driver whose loyal fan base leaves with them as they move on to new contracts outside of IRL. Unlike NASCAR who needs no gimmick to bring in fans, the IndyCar circuit