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Zoecar Target Audience

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With respect to market segmentation, IndyCar fans are extremely different than other motorsports fans. This can have a substantial impact on IndyCar’s success. Through market segmentation, Indycar targets a different segment of fans and potential fans. Demographics will play an important role in target new and potential fans and the overall success of Indycar.
Indycar fans are typically brand loyal, well-educated adults, adapt early to innovation and technology, and heavy consumers of TV, print, and radio media with greater discretionary income (James, 2009). They are usually interested in technology, business, imported beer and liquor, and sit down restaurants (James, 2009). Indycar fans could be stereotyped as the social elite of the …show more content…

In terms of longevity, it may be beneficial for Indycar. As the baby boomer generation moves out and the millennials move become a target, Indycar does have an advantage (Wilkinson, 2015). Indycar has multiple characteristics that are valued by millennials. Indycar fans are typically keen on technology, innovation, and protecting the environment (Wilkinson, 2015). Indycar has been quick to adapt and utilize social media and other forms of technology (Wilkinson, 2015). This will allow Indycar to potentially be more successful in the future. While NASCAR identifies consumers mostly through geographic and demographic segmentations, Indycar is able to attract fans based on psychographic and behavioral segmentation (Ferrell & Hartline, 2014). With the older generations dissolving, the difference in fan type will allow future success for Indycar in attracting new millennial fans through the use of technology, social media, and branding itself as being young and hip. A key demographic for Indycar is 25-30 year old males (Ferrell & Hartline, 2014). Indycar success will be determined by their ability to remove obstacles of product design and

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Millennials, when compared to those of past generations are more likely to live, work and shop all in very close proximity and prefer to be located in urban areas. Essentially, within walking distance to wherever they need to go, which does not require the need for a vehicle (Journal of the American Planning Association, 2015). With that being said, AutoZone has worked to implement new and innovative tactics that appeal to those millennials that do own a vehicle and use it as their primary source of transportation. For instance, the firm has utilized digital brand marketing by placing helpful snapshots of their website onto sites such as Pinterest which is where many young people and people of all ages for that matter look up helpful DIY tips and

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INDYCAR utilizes rain tires when it rains at oval tracks, but they can’t use rain tires at oval tracks. At oval tracks the cars risk hydroplaning which could lead to an accident. Weather can be a reason as to why fans do not attend races or are unable to attend a post-poned or rescheduled race. This is a threat to the series because it decreases ticket sales and can upset fans that can’t attend a rescheduled race, which in return affects fan loyalty. Limited Car Manufacturers: The INDYCAR series currently has two car manufacturers: Chevrolet and Honda.

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There are a few trends that may have an impact on Xbox One S’s charge, fortunately, it will be positive. First is the increasing demographic of more adults that grew up in a video game generation. According to Lenhart, Jones & Macgill (2008), more than half of American adults play video games. Adults tend to have more freedom to purchase video games as they please, therefore should help the charge. Additionally, children are spending half the time outside that their parents did (Press Association, 2016).

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I ultimately just love cars. There are many different types of cars and car companies. Most people would think that a car is a very complex machine that has parts just for that certain car. In reality a large amount of cars are made by the same company, they just are produced under a different name. This information is very intriguing to me due to the fact of that most of the cars look just alike and have interchangeable parts, but yet one car could be more of luxury and the other could be more of a fleet car.

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Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.

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Common definition market, which means economic that’s approach customers in terms of people to find a goods or services they want, while segmentation is processes dividing specific part into many parts of some things. Market segmentation is mean an organization target its product, services, or ideas only to specific groups of consumers rather than to everybody, even if it means that other consumers who don’t belong to this target market aren’t attracted to it, for example is ASIMO might be suitable for housewife to do household works. Honda company has been targeted three major part of market segmentation that is include demographic, behavioral, and psychographic segmentation. Demographic segmentation is based on age, income, family size and socio- economic status, etc.

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They tell me just about everything about the cars I like, but when they get into details about how fast they can go and what type of engine is inside the car, I get completely lost since I don’t focus on what is under the hood. They all then ditch me so I can start asking other people about their cars. I somewhat understand why they left, so that I can meet and talk to new people to get opinions on how I will build my car one day. This led me to talk to some people with older cars that look brand new. I began to listen broadly, since I have mad respect for the people who bought $4,000 cars and make it look like it’s worth $15,000.

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According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

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The demographic characteristics of the average of the BMW owner are aged 30-50 for both male and females. For example, those who are bachelor could go for one with performance and married couples with two or three children can go for the family size vehicle. BMW Company tries to generally target both males and females with a high loyalty to the car as a product. Psychographic segmentation BMW Psychographic segmentation divides buyers into different groups based on social class, personality and attitudes.

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