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Comparison Essay On Tv Ads

1936 Words8 Pages

With every major election campaign, there is a certain amount of propaganda that accompanies it. This has been especially true with modern presidential elections. There are numerous outlets candidates can take to get their name out there, but television advertisements have been the favorite choice for many recent presidential candidates. Television advertisements serve many purposes from putting each respective candidate in a better light to creating a negative image of or bashing opponents. This essay will focus on Television advertisement campaigns from the years of 1952, 1960, 1964, 1968, and 2012 and compare and contrast the similarities and differences between each year to see how the advertisements the evolution over the years.
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As a result of newer technologies, presidential candidates were able to take full advantage of all of the progress in their own advertisements for their campaigns. During this election year, both candidates, Richard Nixon and John F. Kennedy utilized various strategies to try to promote their ideas, such as using celebrities to help their advertisement campaigns. Beginning with Republican presidential candidate Richard Nixon, many of his advertisments had a very serious tone to them. He was often shown talking directly to the camera and using a stern voice and serious face, which could have intimidated his audience instead of making them feel as if he were being friendly. His intent was to convey his strength to the people of the United States and demonstrate that he could tackle any of the issues that were presented to him if he was to be elected president, especially those involving foreign countries. With World War II only just ending fifteen years previous, many citizens had the harsh themes of war fresh on their minds. Taking advantage of this, Nixon utilized current president and former World War II general, Eisenhower to talk about Nixon’s qualifications to lead the country during one of his advertisements. Nixon’s focus was primarily on why he was suitable for being president and less about critiquing his

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