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Why Did Barack Obama Use Of Propaganda Techniques

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Thank you for selecting me to be your campaign manager. Despite the short time until the elections, I believe that we can raise you a minimum of five percentage points to put you ahead of the other candidate. My proposal is to use the propaganda strategies of glittering generalities, negative attack ads, and stacking the deck. To start off this two week campaign, we should invest $100,000 on the strategy of glittering generalities. This strategy uses a “catch phrase.” The phrase should appeal to people’s emotion, but should also be vague enough that people can interpret it in their own way. This strategy was used in the 2012 election by both candidates. Barack Obama had multiple slogans such as hope, forward, and change, all of which are …show more content…

This technique is the opposite of a negative attack ad because it is focused primarily on you and expresses only positive facts about you. This technique was used in 1984 by Ronald Reagan who won the election. Reagan paid for a television ad that talked of the low interest rates and low inflation that allows couples to buy affordable houses. This ad painted Ronald Reagan as a positive influence on America and effectively got voters to elect him (Doc B). We should invest the most money on this technique because it is the most informative, effective, and ethical technique. If stacking the deck is used correctly, it informs the public of what positive things you have done in your career such as promoting education and improving health care. It also points the public in a direction for research, which will get them learning more about your policies. By getting them to research your policies, this ad becomes effective. Your policies are agreeable and your past positive policies will get you support and votes. The ad attacks no one and so it is considered ethical. I believe that by using the technique of stacking the deck in television ads, you will be leading in the

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Many speakers like doing this to force on persuasion through your emotions, like when Obama says, “together, we will begin the next great chapter in the American story” (Obama). This is a fancy way of saying we can change the USA, and with approval ratings of the American government at an all time low, that is something a lot of Americans were looking for. He also showed this, in his campaign, by putting hope and change on most of his campaign posters. From the previous examples both Martin Luther King and Jesus were both trying to inspire either hope or change in people. Jesus was trying to change people and this inspired hope in people that if they changed they would have a better life.

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The 2008 U.S. presidential election was a pivotal moment in American political history. The election was between Democratic nominee Barack Obama and Republican nominee John McCain, each trying to win over the American people. Both Obama and McCain used different ways of talking and communicating to convince people to vote for them, and these techniques are called rhetorical strategies (Nicotra, 2019). Rhetorical strategies include a range of techniques employed to effectively convey a message and connect with an audience. In the context of political campaigns, candidates may utilize ethos (credibility), pathos (emotion), and logos (logic) to persuade voters and help gain their support (Nicotra, 2019).

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Four years after Obama’s election in 2008, the United States was still facing an economic crisis where the middle class was being hit the hardest. Although Obama’s 2008 platform won on the idea of helping the middle class, at the end of his first term, critics observed that he had not fulfilled his promise. By the start of the 2012 election campaign, both the Republican and Democratic party fought for the votes of the middle class. As Obama ran on a platform, focusing on grassroots organizations and moving “Forward”, Romney ran on a platform, of economic security and knowledge. Julian Castro, mayor of San Antonio at the time, was thus appointed the task of delivering a speech to convince the audience and American voters that four more years

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