Container Store Executive Summary
398 Words2 Pages
In 2006, the company had 38 stores with total revenues of nearly $500 million dollars (Sandino, T., Ton, Z & Sesia, A). In 2014, the Container Store had a net sales of $224.3 million dollars. In 2017, the overall net sales for the second quarter of fiscal 2017 were $218.4 million, which was up 6.75% compared to the prior year period, and it was driven by new store sales combined with a 1.9% increase in store sales (Seeking Alpha, 2017).
Marketing Mix
The Container Store has a variety of products, and services that it offers to its customers. The Container Store operates 79 stores in 25 states, it plans to grow in the U.S. to 300 stores (Sandino, T., Ton, Z & Sesia, A) Also, it uses its ecommerce website as a way to promote, and
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