Canadian Tire Executive Summary

Their total revenue for the year ending December 31, 2016 is $12,681 million. This is not the same as retail sales, which is another metric that CTC reports on. Total retail sales (i.e. POS or cash register sales) for the year ended December 31, 2016 was $14,370.6 million CAD. CTC is a Canadian retail company that operates in several markets. They are best known for their flagship brand, Canadian Tire stores. As stated on the ‘Who We Are’ page of their website, “Automotive, Living, Playing, Fixing and Seasonal are the backbone of each Canadian Tire store.” Canadian Tire stores provide an almost one stop shopping experience for Canadian consumers, with stores selling hardware, sporting equipment, household and leisure items, automotive services

This brand covers Marks, Marks Work Warehouse and L’Equipeur stores and is “one of Canada’s leading industrial apparel retailers.” In addition to industrial apparel, they also sell footwear and casual and active wear clothing for both men and women. CTC also operates a brand called FGL Sports, which is the leading sports retailer in Canada operating under such banners as SportChek and Sports Experts, just to name a few. Finally, CTC also has a Financial Services Division that provides a Canadian Tire branded MasterCard, in- store payment plans, GIC’s and Tax-Free Savings accounts, home and auto insurance, travel insurance, and even life insurance. In addition, the various brands operating under the CTC banner, CTC also has a large variety of private-brands such as NOMA, Mastercraft, CANVAS, FRANK, McKinley, Denver Hayes, and Dakota just to name a few. CTC has been relatively slow to embrace e-commerce but has recently made a big push in this area with the ability to order online and pick up the products in store. CTC also runs a program called Canadian Tire Jumpstart Charities, a national charity with a commitment to local communities by ensuring that all money raised stays where it is