ipl-logo

Controversies In Contemporary Advertising Analysis

499 Words2 Pages

One main idea coming from Chapter 8 of Controversies In Contemporary Advertising, was how minorities are unrepresented in advertising. It appears the only times minorities are represented is when there is a special occasion, for example there are more advertisements during the month of February because it is Black History Month. This invisibility of minorities can hold them back from opportunities, and it may instill the feeling that they must hide their identity since they will never be a part of mainstream culture. This also causes them to be cultural outsiders when they are not the central focuses of messages, which in turn slows down assimilation into the host culture. Another issue is that value distribution becomes uneven since minorities …show more content…

However, there seems to be minimal advertisements which feature LGBT+ individuals, despite the high number of people who read mainstream magazines who belong to the community. The answer to this is that if a company chooses to feature LGBT+ people in a positive way may lose heterosexual customers, while also being afraid of the potential backlash from radical or religious organizations. However, despite these risks, many companies, for example Ben and Jerry’s, Target, and Levi’s to name a few, have been supportive of the LGBT+ community in their advertising. Some companies use the method of “gay window advertising” which the text describes as ads which “speak to the LGBT consumer in a way that is not immediately noticeable to others, using imagery considered ‘gay vague’” (Sheehan 142). These ads allow for ambiguity, and are accepted by the gay community while being under the radar for heterosexuals. However, there are some stereotypes which present themselves when LGBT+ characters are in advertisements, for example the affluent, white gay professional. Recently, there have been more ads showing a diversity involving LGBT+ individuals, showing how this is becoming more

Show More
Related
88 Words | 1 Pages

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

Read More
545 Words | 3 Pages

It is hard to believe that we are in week eleven of this semester! For this week’s reading assignment we had the option to read a passage from President Harder and his wife, Karen, or a passage from Professor Barbara Kingsolver, whom I have never heard of until today. After reading the titles of each passage I came to the conclusion that I would find more interest in reading Kingsolver’s “from Animal, Vegetable, Miracle” basically because the other title “Economics, Development, and Creation” just didn’t seem to suit me. This summer I had the opportunity to travel with thirteen other Bluffton students to Arizona and Mexico.

Read More
880 Words | 4 Pages

The commercial uses everyday scenes. We see these women have jobs, ride the bus, live in a house, and do other every day activities. It uses cultural aspects in the fact that the women are lesbians and they adopt a Hispanic child who is deaf. This commercial was part of a campaign that Wells Fargo released. The company is trying to communicate that they have a diverse group of customers who all have their own needs.

Read More
376 Words | 2 Pages

In Eric Schlosser‘s essays, the author shows how the social media are targeting children by their ads and advertisements. He exposes the negative side of advertising especially when children are implicated. The author explores children’s cooperation with these companies whether consciously or unconsciously through their behavior and ways of convincing their parents to get them what they want. He mentions how these same parents by lack of spending enough time with kids pamper them and don’t refuse their desires. Schlosser gives more explanations by introducing several examples of these companies such as Disney, McDonald, clothes, oil, and phone companies, too without openly blaming neither of them.

Read More
809 Words | 4 Pages

To help prove his point, Turow includes examples of ordinary consumers and how advertising companies have affected their lives. Turow includes a story of a fictional, middle class family that has been targeted by advertising companies. This example is important because it illustrates the power of the media on a small scale and how it can affect families, the reader’s family included. Turow includes this fictional example because it is a real possibility in today’s world, and it happens to the family without them realizing

Read More
1890 Words | 8 Pages

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

Read More
148 Words | 1 Pages

In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.

Read More
792 Words | 4 Pages

Annotated Bibliography Introduction: Examine different kinds of advertisements and the problem at hand with how they perpetuate stereotypes, such as; gender, race, and religion. Thesis: The problem in society today is in the industry of social media. In efforts to attract the eye of the general population, advertising companies create billboards, commercials, flyers and other ads with stereotypes that are accepted in today’s society. Because of the nations’ cultural expectation for all different types of people, advertisement businesses follow and portray exactly what and how each specific gender, race, or religion should be.

Read More
1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More
819 Words | 4 Pages

Ever noticed how sexist, racist and homophobic an American can be? If not, watch the Super Bowl. Before, during, and after the Super Bowl commercials that some people see as comedy, but some see these commercials very controversial, air. Coke, 84 Lumber and others have used people’s sex, race, and sexuality to sell their product or to promote their stance on a social injustice, which also helps sell their product or better their image. Sexualizing women, using Trump’s Wall for commerce, and featuring homosexuals in their commercials for publicity.

Read More
1396 Words | 6 Pages

(Ravelli and Webber 2016: 203). Throughout this paper I will be talking about how advertising makes gender codes and if they affect how I view individuals, and if they affect the way people view me. I will also be addressing if there are different codes, like class codes that may affect the way others and/or I view individuals. Lastly, I will be explaining how using a sociological perspective can help to think outside of gender codes and realize that it is not something that should be seen as normal.

Read More
1377 Words | 6 Pages

Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

Read More
1065 Words | 5 Pages

GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.

Read More
1564 Words | 7 Pages

Francis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),

Read More
1008 Words | 5 Pages

The history of LGBT marketing is not that long. Even now it continues to be a controversial topic, and the brands that include men and women of different sexualities get criticism from more conservative crowd. However, the number of companies trying to appeal to this group of customers in the last decade is steadily growing. Advertisements featuring gay people are not always aimed only towards LGBT audience - actually, they are frequently used in order to elicit a stronger reaction from the general public than an advertisement with a straight couple would. Generally, there are two kinds of advertisements that feature gay individuals.

Read More

More about Controversies In Contemporary Advertising Analysis

Related Topics

Open Document