Corporate Responsibility In Carol Sanford's The Responsible Business

"When most people think of corporate responsibility, they are focusing on a business 's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses” (Sanford Page number). Carol Sanford, a rhetorician, educator, and author of the novel, The Responsible Business: Reimaging Sustainability.In this novel, Carol Sanford takes her readers on a journey. She gives the inside scoop on what it’s like to be in the business world when it comes to team work, growth, and stability. In the section, “Mission Driven Meets Future-Proof: Seventh Generation,” Carol collaborates with Jeffery Hollender, an entrepreneur and founder of The Seventh Generation corporation. Seventh Generation is an ecofriendly company that sells house hold needs such as cleaning supplies and personal care items. Carol shadows Hollender throughout this section about how he managed to keep a company and avoid backsliding as his company grew

Sanford explains how she gave Hollender a few words of wisdom that could help him and his team. Carol named the three strategies as the “three critical dimensions of a winning business strategy.” The first business strategy started with essence. Essence is defined as “the basic or most important idea or quality of something.” (Dictionary page number). Staten describes essence as focusing on an idea to better the company and create more ideas. The essence of staying focused will allow for new opportunities. If a company follows the rules of essence, employers will appreciate the environment they work in because “no one else can share that essence” (Sanford page number). Jeffery was opened to the new idea that Stanton suggested. After all, why wouldn’t someone want the opportunity to grow the next generation of strategic