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Costco's Pricing Strategy

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COST offers brand-name products, which are sold at discounted rates when compared to department stores as the pricing tactic that COST has executed focuses on the price-sensitivity of its consumers. COST has excelled in keeping its prices low by capping the markup on its merchandise, while maintaining quality of merchandise.
Customers of Costco must pay a membership fee to purchase their merchandise. COST’s market strategy of low pricing is a strategy which highly depends upon several factors. In terms of pricing, COST’s mission to offer high quality products at low prices, make it that its earnings in large part come in the form of membership fees, over which members can join in an annual subscription, which allow them access to the warehouses
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