Readymade And Acid + All

319 Words2 Pages
1. Compare the pricing strategies of Method, ReadyMade, and Acid+All. Do all of these relatively new brands use the same strategy? Explain.
Method This, ReadyMade, and Acid+All all use the value-based pricing strategy. ReadyMade uses penetration pricing approach that sets their prices of magazines right below their competitors' prices due to the lack of a firm customer base. Acid+All sets the prices of their products above their competition as a premium (a luxury product) because of their customer base. Method This sets their locations inside convenience stores, like Target and Walmart, because they see their products as green products, not too overpriced and considered to be a value in their category.
2. In what ways is the pricing strategy