Dave Kessler's Letter To School
178 Words1 Pages
the tone in letter a is very playful at first but becomes more serious closer to the end. " This is my first time writing a letter to the school newspaper." (Dave Kessler). This quote shows that this person has a playful tone and rely didn 't plane this letter before they sent it. The more serious tone is towards the end of the letter shows that Dave is rely serious about advertising shouldn 't be in schools and on the school 's buses. "It is not fair to influence young minds to buy products or watch television programs when they should be focused on schoolwork."( Dave
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He maintains a conscious naivety by using derisive underlying sarcasm masked by tactful verbal articulation in response to the authoritative and condescending tone of Herbert's letter, which allows for a persuasive and entertaining argument. Though Seaver uses humor to establish his purpose, he maintains the mutual respect between the two parties, despite him believing the conflict to be childlike and absurd. Since Herbert’s argument can be interpreted in multiple ways, Seaver attacks a fallacious interpretation of Herbert’s argument: the reason he is against the two companies using the same slogan is because consumers will be unable to tell the physical difference between a book and a beverage. Seaver says that “in order to avoid confusion between the respective products due to the slogan, each sales personnel is to make sure that what the customer wants is the book, rather than a Coke,” and adds that he fears “those who read (his) ad may well tend to go out and buy a Coke rather than (his) book.” Seaver also recognizes that Herbert cannot use the threat of the law and therefore ironically mentions his “strong sentiments concerning the First Amendment” and willingness to “defend to the death” Herbert’s right to use the slogan, even though his response was intended to regard his own rights.
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