In today's world, We see ads everywhere we go. On the road, in newspapers, on the internet, and etc… .The majority of people just pay little attention or skip the ads. But, if you pay close attention to how these ads are created, you can see that they all share the same type of structures to grab the viewer's attention. The first example of an ad’s strategy involves the fallacy appeal to authority. This fallacy involves an authority figure to promote the ad by showing authority. This appearance of an authority figure gives the sense that someone with a credible reputation is on board with the ad. An example of this is when an ad has a person with a doctor's coat on weight loss ad. This gives the sense that a doctor; who's a health expert …show more content…
This fallacy is when the ads only talk about the good in the product. The only thing you see or hear from the ad is positive feedback, and promises of it working. An example of this is when you see ad for a gym membership. The ad will have a picture of a fit couple with captions about losing weight, making friends, feeling comfortable when working out. They won't talk about the hidden fees, guarantee that youll lose weight or make friends. This convinces people that it will work. Another fallacy used is bandwagon, this fallacy is about the same as the fallacy appeal to authority. Instead of an authority figure promoting the ad it's a famous person. This gives the viewer a sense that this product is good enough for them it's good for you. The last fallacy i'll discuss about will be cognitive illusion. This fallacy uses the viewer's emotion against them, no logic or reason is used. Emotion is a powerful tool to use because most base their actions off on their emotion, thus making this fallacy a good one. If a person is hungry and they see an ad for a new hamburger, the person will go buy the burger. Same thing when you see a weight loss product you want to buy because you want to be fit. Most ads use this type of