Psychographic Characteristics

Key demographic or psychographic characteristics that define the subculture

In the process of business marketing, it is essential to understand the demographics and psychographics, which is the key element of market research. The demographics can be defined as the typical characteristics of the customers or target market which mainly includes annual income, educational background, occupation, location and number of family members in their household. Apart from this, demographics also involve features like home ownership and value of the family. Psychographic characteristics are beyond the external qualities of the target market, it focuses mainly on psychology and behavioural aspect of the customers. The psychology of the target market is

The size of the subculture in a society plays an important role in the outcome of the business operation. In the process of marketing management, the organisation gives higher priority to the major part or culture of the target market. However, on the competitive platform and depending on the size of the subculture, now the organisations are more concerned about the detachment of specific product and services associated with the specific ethnic groups. The three major subcultures in America are African American, Hispanic Americans and Asian American. And the size of these subcultures is growing at a robust rate. Therefore, the organisation should focus on their marketing strategies to increase the space in target

The media channel analyse the media consumption habits of the customers and place their advertisements effectively to maximum benefit. There are different strategies of media channels to reach their audiences at the perfect time and at an ideal location. The market research firms help in designing strategies to reach the particular segment of the population through media channels. The media channels evaluate the various behavioural aspects of the customer with different profile and media consumption habits to identify the profitable approach for reaching an audience.

Income per capita

In the process of designing marketing policies, the per-capita income of an individual is a necessary element. Income per capita measures the amount of money earned by an individual in a specific region. It is an average per-person income in a region. The income per capita helps in evaluating the standard and quality of living in a certain area. Therefore, the economic environment of an organisation is majorly dependent on the income per-capita of an individual.

Geographic distribution of their