Denny's Mission Statement

Denny's mission states, "Our Mission at Denny's is to establish beneficial business relationships with diverse suppliers who share our commitment to customer service, quality and competitive pricing”. Denny's "about us” section to the general public states "Denny's is America's diner. This is where Americans have come for over 60 years now to sit back, relax, and enjoy delicious, hearty meals 24/7, every day of the year...if you're in the mood for it, chances are we're serving it.” Denny's mission statement is in alignment with its "about us” section, however there are a couple dissimilarities. Denny's mission statement seems to be zoomed in on their business relationships with suppliers. Restaurants were at the mercy of their suppliers before Roy Kroc turned the tables on them while leading McDonald's. Now suppliers are at the mercy of restaurants. There's no doubt that an important aspect of running a healthy business is that suppliers and restaurants be on the same page. It's unclear, however, why it was so vital for Denny's suppliers to be the highlight of the mission statement.

Customer service is addressed when Denny's writes that they're the kind of restaurant that one can go to enjoy oneself, be comfortable, and eat a great meal. Denny's is a warm and hospitable place that tries to invoke a sense of home in all of its customers. The word "hearty” is written twice throughout the article. Hearty seems to be a euphemism for quality in this case. Denny's is no fancy restaurant, and is famous for starch, salt, and fat loaded meals. They seem to be saying that quality equals how full you are when you are finished eating, which is fine for a diner. Competitive pricing is not mentioned in Denny's "about us” section. This is probably because the average consumer associates Denny's with a fair and even low price for sit down