The are 3 requirements for stickiness, it’s that the websites customers or potential clients are visiting must be attractive, it must provide reasons for the clients to want to come back to the site, it must be able allow or be attractive for potential visitors to be able to keep them interested in viewing the site. The site must be attractive, give reason for clients to want to return, site must be able to be on the online searches.
In the case of dial – a – surprize. In terms of the attractiveness, the site is just okay. The web designers for the company could do more for the homepage to make it attractive, they could also consider changing the website name making it easy for current and future clients/customers to remember and making it easy to share via word of mouth. The pink colour on the
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The lack of having this tools in places affects the company stickness and attraction ratio, because some of the other potential customers will go through the site /tabs looking for something unique about the company. The company would not want to lose potential clients/customers due to that, as a company you should want customers to not just browse but have high intentions of buying on the website. Their message us tab, is good and also convenient for clients as part of its instant messaging to customers however what about customers who don’t have Facebook and who might have privacy issues and do not want to log onto the site with their Facebook credentials, does that mean they would not have access to the instant messaging app on the site ? the site also does not have an emergency number for customers to call outside hours, should there be an issue with their order especially if it’s an incorrect order or wanting to change it. The site provides up to date