Dick’s Sporting Goods’ is the leading sporting goods store in the U.S. with over six hundred stores. Dick’s offers an extensive assortment of authentic, high-quality sports equipment along with apparel, footwear, and accessories to its consumers. Dick’s is in a competitive market that faces competition from larger sporting goods stores as well as specialty and vendor stores. Dick’s Sporting Goods has stores in forty-seven out of fifty states which provides them with a wide range of consumers. When opening new stores their preferred geographical locations are in shopping center and/or malls where they can attract the most business. Their revenue growth has outstripped the industry ordinary of 4.2%. They continue you to show stagnant earnings