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Disadvantages Of Distracted Driving

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According to the National Highway Traffic Safety Administration (NHTSA), (n.d.) distracted driving caused more than 3,000 deaths and over 390,000 injuries in 2015 alone (distracted driving section, para. 4). Public health officials could promote prevention and intervention strategies with the help of Social Marketing Theory, which utilizes marketing principals through targeted communications designed to voluntarily change a behavior in a demographic population (Edberg, 2015, p. 62). The issue of teen texting and driving along with other driver distractions has become an increasingly large traffic safety risk. The potential for a traffic accident is increased more than four times the normal risk when an individual voluntarily initiates, reads …show more content…

Furthermore, one study suggests that although young adults age 18 to 24, who are the largest population of self-reported distracted drivers, agreed that the dangers of texting and driving were evident after viewing fear-based advertising, many continued to report that they would continue to participate in the behavior (Lennon, Rentfro, & O’Leary, 2010, p. 106). Because of this “boomerang effect” and the mounting evidence that distracted driving causes substantial public safety issues it is imperative that public health addresses this critical …show more content…

The same study that found this effect also found a significant gender difference in the intent to continue distracted driving tendencies after viewing gritty videos. Women indicated that the graphic warning content was sufficient to change their behaviors (Lennon, Rentfro, & O’Leary, 2010, p. 106). Furthermore, the males in this study indicated that the graphic content “evoking stronger fear messages” should be utilized for more effectiveness and coupled with laws banning the use of handheld devices (Lennon, Rentfro, & O’Leary, 2010, p. 107). Several other studies have also supported the use of social marketing and the reality of driving distractedly resulting in unnecessary deaths. According to Kareklas and Muehling (2014), the most effective use of “mortality salience priming effects” was the use of videos with symbolic imagery, some skull and crossbones, superimposed over driving imagery (p. 243). Additionally, a study designed to test the strength of a variety of messaging outlets for the greatest impact found that younger drivers resonated with online videos indicating that they would most likely share them on social media outlets (Buccoliero, et al., 2016, p. 6). Taking these studies into consideration and knowing that young adults are more drawn to social media and

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Texting and driving is one of the most dangerous habits of teen drivers. every month, thousands of teens die because of texting and driving. sometimes it doesn't take you a minute to text someone, however the accident happens in less than a minute. When drivers use cell phones they are not able to give their complete attention on roads exposing to danger not only for themselves but to other people on the road.

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Source C states “In Ontario… more than 235,000 distracted-driving charges have been laid in the past three years, and a recent study reported that one third of all young drivers (Grades 10 to 12) admitted to texting while driving at least once…” Moreover, teenagers are well known for not yet having reached their full potential in terms of maturity. As a result of this, they wouldn't be aware of the risks associated with distracted driving due to a lack of education and discipline. They will inevitably make mistakes on the road because of the fact that they’re teenagers. Furthermore, this should be an even stronger motivator to warn teens about the dangers of being distracted while driving, so parents and the general public can prevent more distraction-related

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In addition, despite laws in place to restrict the use of technology, such as cell phones, while driving has not offered enough of a deterrent to stop this activity according to the Highway Loss Data Institute and the number of insurance collision claims. Even though adolescents are capable of fully understanding the risks involved in texting while driving, it doesn’t seem to be enough for them to stop engaging in this risky activity. Research has suggested another approach that seems to be more effective than ones tried in the past. Adolescents seem to respond more effectively with statistics shared that reflect the majority of their group not participating in risky behavior. In other words, opposed to focusing on the percentage of teens that engage in texting and talking on the phone while driving, there is a more positive response to campaigns focusing on the majority of adolescents that don’t participate in these activities.

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The amount of distracted driving incidents has been continuously increasing over the last several years. But what is the solution to this problem? Public service announcements can be beneficial for bringing attention to driving-related accidents and can reduce the number of distracted driving incidents. According to Scirp.org, “The data showed that 47.1% of students “somewhat agreed” and 16.7% “strongly agreed” that they were less likely to text while driving after viewing the PSA. Moreover, 42.2% of students “somewhat agreed” and 22.5% “strongly agreed” that they were more likely to speak up when they were passengers and a driver was

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