The idea of “Globalisation” has successfully brought people and nations of the world together by the increased of non-territorial social activities, the growing speed of transportations and communications, and the rise of cross-border interconnections. Globalisation is everywhere, it is a combination of environment, culture, society, politics and economy.
Economic globalisation is one of the most influential aspects to globalisation in this modern society, which introduces free trade, marketisation, liberalisation and the movement of labour. However, local and international may share different economic views, as to contrast this, two same news items on August 20th, 2014 covered by The Moscow Times (Reuters 2014) as local perspective and The Wall Street Journal (Hansergard 2014) as international perspective, are being used for the study.
European markets are affected by the conflict between Russia and the West over Ukraine, especially the beer industries are now further suffering low consumer spending in Russia since last year restriction on beer. Although Russia has been a tough market for European companies, there
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The Wall Street Journal had given two reasons, which were the restriction of the sales and marketing on beer in Russia, and the Ukraine crisis that further hitting Russia’s economic growth and weakening the ruble. The Moscow Times also agreed with the fighting in Ukraine as one of the causes, but it gave a focus on the Western sanctions against Russia too. This comparison may explain the different focus on the topic “Russia” in local news and international news, as shown in two word clouds. In local viewpoint, they seemed to be more protective and viewed the deteriorating conditions in Russia are caused by external factors. In contrast, international viewed this matter as more on the responsibility of