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Distracted Drivers Ad Analysis

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Have you ever tried to multi-task behind the wheel? Mr. Naveed Ahmed created this ad to get the word out about distracted drivers. This ad shows two parents and a child in a car. Outside of the car is an older child that does not belong to them, with a backpack, that seems to be walking across the street. The child outside of the car seems startled because the distracted father that is driving is about to hit him. The driver is on the phone, looking over at his wife and the map ,that the wife has in her hands, all while trying to drive at the same time (Ahmed). Even though this ad may lack logic and credibility, it is very strong in emotion, dark colors such as gray and black, and also shows the right place, right time appeal to show parents
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