Using each and every single one of these rhetorical appeals, the audience is given ample information on the repercussions that texting while driving can cause. Despite having a weaker use of logos, the appeal still works in the ad because it is complimented and strengthened through the use of the pathos, ethos, and Kairos to convey the message that texting while driving is dangerous. One of the strongest appeals that helps to support logos, was the expert use of pathos. Through pathos, the ad organization is able to connect with teenage drivers by confronting their most vulnerable point – their emotions. Teenagers tend to be very emotional because of the point of life that they’re at is a difficult phase between puberty, becoming an adult,
Perhaps the most heartbreaking is the young daughter’s face, as she is unaware of what is about to happen. Not only does the ad appeal to pathos, but it also provides a sense of logos. The ad presents a simple if/then statement: if someone is distracted while driving, then an accident is likely to occur. It is clear that the entire accident could have been prevented, had the driver’s eyes been focused on the road.
In the ad, the bold color of red, white, and blue is covering the background. A freshly cut Avocado and a delicious meaty burger is occupying the center, as if, trying to make the viewer’s mouth water. Although a small part of the ad, happiness is shown in the eyes of a little girl holding the flag of the United States, showing how patriotic she is. A welcoming sign to California is clearly seen to invite the viewers to visit the fascinating State of California. A stunning
The ad that will be analyzed was shown in the Super bowl a few years ago. The ad is targeting mainly anyone and everyone old enough to buy a car. The ad uses pathos and its brand name very well because of the music that plays throughout the commercial and the events that happen throughout the commercial. The ad starts off with two people sitting behind a police motorcycle. These people are middle-aged wearing a suit.
The logic behind the poster is to be informative and persuasive yet still fails. Its primary colors are dull and dark thus making it susceptible to being easily overlooked. A bright color scheme would fix this issue such as the color red which is why its used in many ads. The words that stand out are “TxT U L8R”, “PLEASE DON'T TEXT AND DRIVE” and lastly the number “23”, without context the number “23” seem out of place, and only “PLEASE DON'T TEXT AND DRIVE” seem to have the most substance, highlighting buzzwords that pertain to the consequence of the dangers of texting and driving may convey more audience interaction such as “Texting”, “Wrecks”, “More Likely”, and “Non Texting”. A total missed opportunity to actually highlight the most important and essential information on the danger of distracted driving, but the only with gotten right was the
In this ad, there are words that help us try to interpret the message. The message in this ad is pretty straight forward as you can tell. The quote in the ad says, “Not everyone who gets it by a drunk driver dies”. Not everyone dies, but getting hit by a drunk driver may change your whole life drastically just like it did to Jacqueline Saburido. The author uses so many different type of persuasion to get his point around.
In this ad, Maddie – the young girls dog – is not only a reliable friend to the girl but she is a protector for her. The ad starts by using a foreshadow effect showing us parts of Maddie and girls life when they are grown up. As the ad continues, it back tracks to the younger life of the girl and Maddie so we can get a glimpse of what the two have been through together. As the commercial rewinds to their earlier life, we get a sight of many first things the girl came across in life while having Maddie by her side. One of these can be the young girl learning how to drive in her family car.
The 2012 advertisement targets the young wild-hearted citizen who likes to go just a little over the seed limit, by using a scenic landscape of an open road with the car flying by. In the fine print of the ad it states that the car 444 horsepower with a 5.0 exhaust making it uses the logos persuasive technique by state statistic facts. The ad also uses a ethos tactic by displaying the car moving at a high speed to imply that the car is made for that and wont have any problems making it reliable. While the image uses a pathos appeal with a calm view along the water while the car is driving by. The Calm orange sunset along side the car creates a shadow under the car, which make the simple black color pop with the red ascents.
This ESSAY is about TAC drink driving ad and my ad and my ad is about drink driving. It’s trying to make the audiences stop to make the world safer. The ad’s contention suggests the audiences to stop drink driving it will save people’s lives. The ad intends for people to be sad and be significantly be shocked. For example, heaps off people has died because of drink driving.
This Frontier Post driving Ad combines a very aggressive fact and a simple image to make a very persuasive case for safe driving, also the ad helps to provide awareness to the dangers of driving. The color palette used by the designer of this ad is very interesting, they have chosen to use the color black on the border to give the whole ad a feeling of somberness. while at the same time also giving it a sense of emptiness. The designer of the ad also added the white in the middle of the ad as almost a spotlight on the image and the caption under the image.
The contrast between the black background and the brightly colored, painted cars creates a dynamic that highlights and enhances the collision of the two vehicles by making them the main focal point through the color variation. Additionally, the framing of the advertisement adds to the compositional effect. The fist leads your eye up to the face, and the angling of the man’s neck leads your eye to the written message, “Stop the violence. Don’t drink and drive.” The way the advertisement is framed creates an effective flow to get to the targeted message that drinking and driving is an act of intentional violence, but the text has much more impact after seeing the image above it.
In today’s society, distracted driving is a major issue, one we have been struggling with since the invention of cell phones. In 2013 alone, over 3,000 people were killed in accidents caused by distracted driving in the US. While many methods have been used to try and stop distracted driving, people are still in search of the best way to go about it. Many believe that we will get the best results by distributing PSAs, or Public Service Announcements, across the nation through different forms of media. They believe that, by showing people the facts, they will become more educated on the dangers of distracted driving and cease to do so.
In figure 1 the subject being addressed is that the actual drunk driver of the vehicle is the one in harm, which is illustrated by a parking spot on the sidewalk with tree in the middle of it. This abnormal and dangerous looking parking spot shows that drunk drivers are prone to driving off the road and harming themselves. In figure 2 the subject matter switches to other people who are being harmed by drunk drivers rather than the drunk drivers themselves. The subject of this ad is made clear by the text on the ad saying, “EVERY 48 SECONDS, A DRUNK DRIVER MAKES ANOTHER PERSON ELIGIBLE TO PARK HERE” followed by a handicapped symbol. Even though both ads use different subjects, the message that drunk driving is dangerous is being illustrated in both of
The world is a dangerous place to begin with and when alcohol is added into the mix the level of danger increases. Drunk driving ads are used to scare people or can show the reality of what does happen to people when driving under the influence. This ad from Ecovia demonstrates multiple points when dealing with alcohol and violence that comes with it. This ad is coming from Brazilian campaign that is trying to reduce or eliminate drunk violence and especially focuses on drunk driving.
The advertisement was established to attract electronic consumers. Apple is trying to convince young people, adults, and old generation to buy the new iPhone. The audience of the advertisement is people who are interested in technology and new devices. The advertisement grabbed the audience attention and made them more curious to get to know the device because most customers are affected by celebrities. The advertisement is showing the front side of the iPhone with a running finger on the screen.
