(Busch.). They play a nod to the infamous law of no driving while under the influence since their product is an alcohol beverage. They give is a basic reason on why we should not drink and drive and play with our heartstrings because if the owner had driven home that night, what results may have been
The 2012 advertisement targets the young wild-hearted citizen who likes to go just a little over the seed limit, by using a scenic landscape of an open road with the car flying by. In the fine print of the ad it states that the car 444 horsepower with a 5.0 exhaust making it uses the logos persuasive technique by state statistic facts. The ad also uses a ethos tactic by displaying the car moving at a high speed to imply that the car is made for that and wont have any problems making it reliable. While the image uses a pathos appeal with a calm view along the water while the car is driving by. The Calm orange sunset along side the car creates a shadow under the car, which make the simple black color pop with the red ascents.
The driver is on the phone, looking over at his wife and the map ,that the wife has in her hands, all while trying to drive at the same time (Ahmed). Even though this ad may lack logic and credibility, it is very strong in emotion, dark colors such as gray and black, and also shows the right place, right time appeal to show parents
Advertising ads might seem simple, but they are well thought out and always have some type of motivation behind them. Advertisements try to get you interested and grab attention by using specific tactics and methods. What makes this advertisement successful is that it appeals to viewers’ feelings and by mirroring our fear of death. In the “Smoke Gun” advertisement, the shocking visuals and fear-provoking text uses the possibility of death and suicide to quit or stay away from smoking. Linking our feelings to the sadness and seriousness of the image and text helps the message sink in deeper than it would if it did not connect to people’s emotions.
Also, both ads are very motivational with their caption. They use slogans that will make people want to buy the product. Overall both ads the idea that both ads project is very
The first advertisement has a Toyota Brand-New Camry Hybrid and the second advertisement has a Chevy Malibu. Similarity, the advertisements seek to persuade parents to purchase their product. The advertisements allow the target audience to know more about the product and choose
The text on it also plays an immense role as far as it explains the general idea of the billboard and helps to comprehend the intended message of the authors. Without respective text messages on the billboard it would be rather difficult to recognize the meaning of the crushed car. However, with the explanation mentioning the need to keep distance on the roads makes the picture filled with sense. Furthermore, the text claiming tailgating is not worth introduces the issue to the audience a reveals the meaning of the image. Even more, using the word law for a description of the rule to give trucks room is aimed at emphasizing the vitality and the seriousness of the issue.
As we move through this assignment, you will discover that advertising is a complex system of interactive interpretive assumptions based upon the creators’ rhetorical knowledge of audience, purpose, and thesis, and that you, as the reader of these ads, must possess your own knowledge of audience, purpose, and thesis in order to interpret the goals (hidden agendas) and cultural signs within the ad. In short, to discover how the ad works to achieve its purpose. Your ability to efficiently show your audience an ad so that they may read it with you, as if over your shoulder, will allow you the privilege of discussing with your readers what you have shown. This dialogue is the very basis of good analytical writing.
The advertisement I chose to write about is “Still Think Drugs Don’t Hurt Anyone But Yourself ?” The ad is sponsored by Utah for a Drug Free America in collaboration with the National Drug Counsels “Anti-Drug Campaign”. This ad displays all three forms of persuasion; ethos, pathos, and logos.
Advertisement is found in a diverse range of places, from the most common such as television and magazine print ads. These different types of advertisements targeting a specific audience, and use a range of literary techniques, the purpose of an ad is to appeal to that target audience. Evoking the viewer or reader to buy the product or to give them knowledge about a certain subject that the advertisement is purposefully stating, giving facts or statistics with the facts. The two advertisements that have been chosen to analyse are an ad by UN Women, discussing women’s rights, and one by the Un-Fair Campaign that promotes anti-Racism with the language techniques and words used to make awareness. Form: Stylistic features of an ad and how it
Leave sooner,drive slower,and live more ! People should sustain precaution in the roads so it does not manifest a tragedy for the driver or other person. Some of the things that cause tragedies when driving points out to texting and getting drunk. People should depict more responsibility and self conscious about driving ,which both of these advertisements attempt to reinforce precaution.
The world is a dangerous place to begin with and when alcohol is added into the mix the level of danger increases. Drunk driving ads are used to scare people or can show the reality of what does happen to people when driving under the influence. This ad from Ecovia demonstrates multiple points when dealing with alcohol and violence that comes with it. This ad is coming from Brazilian campaign that is trying to reduce or eliminate drunk violence and especially focuses on drunk driving.
It seems as if we cannot walk two steps without seeing an advertisement these days. Ads can be seen on billboards, in newspapers and magazines and on television in commercials. These ads may promote a product or a service or they might serve as a public service announcement on an issue within the community. Driving PSA’s are one type of ad that can be exceptionally effective at changing people’s behavior behind the wheel for several different reasons: The ad is personal to them, simple to understand, or just has shock value that remains with them for a long time after they view the ad. Driving in today’s society can be dreadfully dangerous.
They show how alcohol can ruin your night and how it can put you in a total ruin. The adverts show how alcohol doesn’t allow you to make educated decisions. 4.
Life Orientation: Alcohol Assignment Done by: Natasha Yosopov Grade: 11R Task 1: Advert Answers: 1. Alcohol is indirectly portrayed in each advert through action (common associations with alcohol) and words (writing that appears on screen). There are certain acts and ways of behaving that people associate with drinking and being drunk that are clearly portrayed in each advert. In both adverts this is shown by having the actors rip their clothes as when a person gets drunk the usually end up with ripped clothes.
