The 2012 advertisement targets the young wild-hearted citizen who likes to go just a little over the seed limit, by using a scenic landscape of an open road with the car flying by. In the fine print of the ad it states that the car 444 horsepower with a 5.0 exhaust making it uses the logos persuasive technique by state statistic facts. The ad also uses a ethos tactic by displaying the car moving at a high speed to imply that the car is made for that and wont have any problems making it reliable. While the image uses a pathos appeal with a calm view along the water while the car is driving by. The Calm orange sunset along side the car creates a shadow under the car, which make the simple black color pop with the red ascents.
The driver is on the phone, looking over at his wife and the map ,that the wife has in her hands, all while trying to drive at the same time (Ahmed). Even though this ad may lack logic and credibility, it is very strong in emotion, dark colors such as gray and black, and also shows the right place, right time appeal to show parents
Also, both ads are very motivational with their caption. They use slogans that will make people want to buy the product. Overall both ads the idea that both ads project is very
The intended audience is straight men who can afford to drink beer often and want to be in the presence of women like those depicted in the advertisement. One of the first messages is that men are recieving the beer, which is being handed to them by women with unattainable bodies. That implies that if you drink Miller Lite beer, then you will attract women and party with them on days such as Cinco de Mayo. Similarly, the advertisement encourages the consumption of alcohol, which in many cases can be dangerous for one’s health and well being. The ad also encourages sex and partying under the influence which can have detrimental consequences.
The contrast between the black background and the brightly colored, painted cars creates a dynamic that highlights and enhances the collision of the two vehicles by making them the main focal point through the color variation. Additionally, the framing of the advertisement adds to the compositional effect. The fist leads your eye up to the face, and the angling of the man’s neck leads your eye to the written message, “Stop the violence. Don’t drink and drive.” The way the advertisement is framed creates an effective flow to get to the targeted message that drinking and driving is an act of intentional violence, but the text has much more impact after seeing the image above it.
The first advertisement has a Toyota Brand-New Camry Hybrid and the second advertisement has a Chevy Malibu. Similarity, the advertisements seek to persuade parents to purchase their product. The advertisements allow the target audience to know more about the product and choose
The billboard under analysis is a social advertisement that calls for people not to break a law and to keep a distance between their car and trucks on the roads. The aim of this billboard is to prevent drivers from causing lethal accidents. The creators of this advertisement chose a noticeable and
As we move through this assignment, you will discover that advertising is a complex system of interactive interpretive assumptions based upon the creators’ rhetorical knowledge of audience, purpose, and thesis, and that you, as the reader of these ads, must possess your own knowledge of audience, purpose, and thesis in order to interpret the goals (hidden agendas) and cultural signs within the ad. In short, to discover how the ad works to achieve its purpose. Your ability to efficiently show your audience an ad so that they may read it with you, as if over your shoulder, will allow you the privilege of discussing with your readers what you have shown. This dialogue is the very basis of good analytical writing.
The advertisement I chose to write about is “Still Think Drugs Don’t Hurt Anyone But Yourself ?” The ad is sponsored by Utah for a Drug Free America in collaboration with the National Drug Counsels “Anti-Drug Campaign”. This ad displays all three forms of persuasion; ethos, pathos, and logos.
Advertisement is found in a diverse range of places, from the most common such as television and magazine print ads. These different types of advertisements targeting a specific audience, and use a range of literary techniques, the purpose of an ad is to appeal to that target audience. Evoking the viewer or reader to buy the product or to give them knowledge about a certain subject that the advertisement is purposefully stating, giving facts or statistics with the facts. The two advertisements that have been chosen to analyse are an ad by UN Women, discussing women’s rights, and one by the Un-Fair Campaign that promotes anti-Racism with the language techniques and words used to make awareness. Form: Stylistic features of an ad and how it
Leave sooner,drive slower,and live more ! People should sustain precaution in the roads so it does not manifest a tragedy for the driver or other person. Some of the things that cause tragedies when driving points out to texting and getting drunk. People should depict more responsibility and self conscious about driving ,which both of these advertisements attempt to reinforce precaution.
The world is a dangerous place to begin with and when alcohol is added into the mix the level of danger increases. Drunk driving ads are used to scare people or can show the reality of what does happen to people when driving under the influence. This ad from Ecovia demonstrates multiple points when dealing with alcohol and violence that comes with it. This ad is coming from Brazilian campaign that is trying to reduce or eliminate drunk violence and especially focuses on drunk driving.
When trying to get people to either purchase their alcohol, or quit drinking, they will play the “emotional card” to get their way. For example, Heineken used the idea of cheating death via drinking their beer to try and make sales. Pathos is used directly here due to the fact that people want to live forever and the thought of death scares many. This advertisement gets people’s emotions flowing because some truly want to live forever and other people just like to drink, either way health is involved in this ad.
They show how alcohol can ruin your night and how it can put you in a total ruin. The adverts show how alcohol doesn’t allow you to make educated decisions. 4.
Life Orientation: Alcohol Assignment Done by: Natasha Yosopov Grade: 11R Task 1: Advert Answers: 1. Alcohol is indirectly portrayed in each advert through action (common associations with alcohol) and words (writing that appears on screen). There are certain acts and ways of behaving that people associate with drinking and being drunk that are clearly portrayed in each advert. In both adverts this is shown by having the actors rip their clothes as when a person gets drunk the usually end up with ripped clothes.
