Dollar General has performed well in the five years to fiscal 2016. The company’s low-priced products attracted many new customers to its stores when consumer sentiment fell. The company’s revenue is anticipated to grow at an average annual rate of 9.5%over the five years to fiscal 2016. In fiscal 2016, IBISWorld estimates that company revenue will increase 9.3% to $20.6 billion. The company’s focus on value-conscious customers drove much of its growth over the period; as unemployment soared, consumers sought new ways to save, including shopping at dollar stores for household necessities, particularly food. Dollar General focused on adding coolers and freezers to its large-format stores during the recession, capitalizing on consumers’ restricted