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Don T Let Texting Blind You Ad Analysis

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Recommended: Texting and driving

The first ad, “Don’t Let Texting Blind You”, is convincing. The letters over the driver’s face helps illustrate the claim about texting and driving. The text makes his face unclear to the viewer, providing an example of how texting would make the driver have an unclear view of the road. The driver’s face is covered but nothing is covering the phone in his hand. This allows the viewer to clearly see the what the factor behind the issue is. The font and style of the text are effective as well. The capital letters and large size of the text place emphasis on the seriousness of the ad. The ad has a logos appeal for the text clearly sends the message of not texting and driving and the seriousness of the issue. The ad also provides a way of learning
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Using each and every single one of these rhetorical appeals, the audience is given ample information on the repercussions that texting while driving can cause. Despite having a weaker use of logos, the appeal still works in the ad because it is complimented and strengthened through the use of the pathos, ethos, and Kairos to convey the message that texting while driving is dangerous. One of the strongest appeals that helps to support logos, was the expert use of pathos. Through pathos, the ad organization is able to connect with teenage drivers by confronting their most vulnerable point – their emotions. Teenagers tend to be very emotional because of the point of life that they’re at is a difficult phase between puberty, becoming an adult,

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